Halesowen Town unveil their new badge

Halesowen Town have unveiled their new badge with the club's 143-year history central to the design.

The new Yeltz crest incorporates a circle design with the club name and '1873', the year the club was formed, in bold white.

The side will be in the Evo-Stik Premier - step three of non-league - again next season.

The club's aim with the badge was to embrace their history, keeping Halesowen Church as a stand-out feature, but give it a contemporary twist.

The club will now start to add the badge to all of their media and marketing outlets, their official website and merchandise.

Chris Lambert, Halesowen Town's chief executive officer, said: "We are trying to pride ourselves on being a progressive and forward-thinking club.

"We believe the new crest will play an important part in helping us make the next step.

"Several changes to the club structure are taking place during the close season and a key part of this is the club's identity and the new design.

"I know we will all wear with pride from next season onwards."