Time to map out a plan for Villa's future
- Says blogger Matthew Turvey
To spend or not to spend?
Friday 17th February 2012, 7:53AM GMT.
In a week where two large clubs go into administration, Glasgow Rangers and Portsmouth, Aston Villa blogger Matthew Turvey asks if the pro-active approach taken by Villa in controlling finances is either clever planning, or a dangerous risk to the club’s Premier League future.
With Scottish club Glasgow Rangers, as well as Portsmouth going into administration this week, the spectre of what can happen with poor financial management has again reared its head. Aston Villa, a club who have made no secret of their plans to resolve financial issues at the club, are one of only a few clubs who are heading in the direction of increased solvency. But what does it mean for the club?
The primary issue with implementing cuts, especially in a period where many other clubs are leaving it late to make their moves, is that Villa appear to be going backwards. After a period of consecutive sixth placed finishes, the club, or rather the club’s fans, have got a taste of success.
Like anyone who has managed to raise their standard of living, it is very difficult to accept a movement in the opposite direction. After all, would you like it if you lost all the pay rises you had managed over four or five years? I doubt you would, and this is not too far from how Villa fans invariably think about the club.
The only problem for Villa is that, like Rangers or Portsmouth, the club was spending money it couldn’t afford to. Profits became losses, and player sales became needed simply just to keep the spending going. As we’re aware, the sales of the likes of Gareth Barry and James Milner were both seen to indicate a backwards step for the club. The same could be said for the sales of Ashley Young and Stewart Downing.
However, if Villa were of the opinion that continued spending was necessary, and certainly Martin O’Neill’s tenure indicated the club were moving in the right direction, then it had to work both ways. For example, Villa aren’t a big enough club to just buy players who don’t play, or to pay players that fall out of favour with managers.
The likes of Curtis Davies at £10m, or Steve Sidwell at £5m, both created massive financial millstones around the necks of the club. The issue for Villa wasn’t as simple as a lost £15m in fees by purchasing these players, it was the weekly wages they invariably commanded.
It is one thing to suggest a player is bought, but time and time again players were purchased who either didn’t play, or who commanded starting XI wages, only to be sitting on the bench.
To remedy the situation, as we are all too aware, the balance had to be reset. This season, it has meant less money available, a negative figure for our net transfer spend, and a fairly poor season of football and choices.
Take, for example, Alex McLeish. In this situation, with the circumstances being what they are, McLeish found himself in line for the Villa job. Had the finances been akin to how they were when O’Neill took charge, there would have been little chance that the unpopular Glaswegian would have even made a shortlist, never mind getting the post.
For the board, a gamble on McLeish, and it can be said to be little other than a gamble, may well have been something of a “no-lose” situation. After all, should McLeish pull something out the hat and do well, then it would have been a board masterstroke. Should McLeish fail, then given his comparatively small wage vs recent managerial appointments, getting rid wouldn’t be much of a problem.
The main issue though is that, in getting prepared for financial restrictions, Villa’s competitive edge has gone backwards, and that’s not even counting the fact that the club was hardly a steady ship under Gerard Houllier.
Last season, tensions were high, relationships were strained in the squad, and a man almost died because of the stress. So adding in a cost-cutting exercise was probably going to be risking being the straw that broke the camel’s back.
So Villa may well have made bold steps to reign in their spending, and it may well set the club in good stead should financial restrictions hit home, but has it been done too quickly.
So the question needs to be asked is if McLeish’s appointment, and subsequent failure to deliver stablity, will be a final nail in the coffin for a club both acting sensibly, but also dicing with danger when it comes to potentially risking relegation.
I don’t think Villa will go down this year, but if they do, then I can only imagine that next season’s attendances will make this season’s look like full houses.
You can follow Matt Turvey’s regular opinions at his own site, Aston Villa Life via http://www.astonvillalife.com or via his Twitter account @astonvillalife.
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Football is on the brink of Imploding and until it recognises that fact, things are going to get a lot worse, but until Administration reaches a Premiership club, nothing will be done about it, by which time it will be too late anyway.
Football could save Billions if only they could see further than the nose on their face and it is so easy, its embarrassing.
1. Abolish transfer fees
2. Maximum 3 year contracts
3. Players not allowed move clubs until 50% of contract served
4. Cap players wages to £3,000 per week.
Dont worry, they will still want to play football, where else could they get such a cushy job for 3 grand a week.
5. Get rid of transfer windows.
6. Cut TV coverage by two thirds
All of the above if implemented, would bring the fans back to football in their droves, ticket prices would tumble to more reasonable levels and best of all, Agents would almost disappear from our game.
Think I’m crazy ? well maybe so, but we never had any of these problems in the 40s and 50s a couple of Bob to get in and players on £15 a week.
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An interesting piece, Matt. Many people call the PL the Greed League and with good cause – let’s face it, it is a three tier league in itself. Unfortunately the people in power have a vested interest in keeping it greedy – a bit like the housing market where affordable housing only benefits ordinary people on ordinary incomes; too expensive housing suits goverment tax raisers, buiders, estate agents etc. Hopefully the new rules coming in will see a return to the days when medium sized clubs have a chance of winning something. Bring back the terraces! Oldburyite – broadly in sympathy with you even if you write like a doom-monger with retrospestive rose-tinted spectacles. (Bit like me,actually)
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Oldburyite…wouldn’t your measures simply hasten the collapse of football? What happens to the millions all these clubs are currently in debt to the banks for when you cut TV coverage and TV revenue to the clubs in question?
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Fred of Paisley
The lost TV revenue, would be recouped by the income from the gate revenue.
How many games do you not go to because its on TV ? When football was not on TV I would be at the Baggies one week and the Villa the following week and if they were too far away, I would go to Wolves.
These days there is so much football on TV, I dont need to leave the house.
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Thank you everyone for your comments.
Bromham Baggie,
Like you say, the clubs are hooked on a corporate cash addiction and thus, like any addict, would need to be weaned off slowly.
If we made a sudden change in policy, we would invariably see clubs fold very quickly, and I don’t just mean smaller clubs, but even the likes of United, Liverpool et al.
Money – it really can be the root of all evil, but I don’t think people will wake up to the situation until one of the current top six clubs has to face administration.
For Villa, the difficulty is staying up in a season where losing their PL status would largely erase the whole benefit of cost-cutting, simply because of the £38m a year drop in TV money for relegated clubs.
So Lerner will either escape by the skin of his teeth come the end of the season, or he will rue the fact that he may well be in the Championship next year, but then find Villa need to plug the £38m shortfall in TV money.
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