Express & Star

Yeltz try to cash in on Albion £50 price hike

Halesowen Town has slashed season ticket prices – in an attempt to lure disgruntled Albion fans.

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The Yeltz, who start their second campaign in the Northern Premier League in August, are offering an early-bird price of £150 – down from £190 for adults until May 17.

It comes as Albion revealed it was increasing its own adult season tickets by £50, meaning they range from £399 to £548.90 for the new season.

Yeltz commercial manager Chris Lambert said: "This is not only to reward fans' loyalty this season but also to attract a new ever increasing fan base. Albion fans have seen their tickets go up by £50 so we are appealing to them or anyone who want to watch affordable competitive football. Its absurd that team are deciding to increase ticket prices with the amount of TV money coming in the Premier League this season."

Yelts senior and student season tickets are £100, under-16s £50 and under-12s are free with a paying adult or senior.

Match prices at The Grove have also been frozen for next year at £10 for adults, £7 for seniors and students, £3 for under-16s, and free for under-12s with a paying adult or senior.

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