Albion have ended their summer search for a new main sponsor by clinching a deal with a multi-billion pound American-based business.
The Baggies will carry the brand of QuickBook – a software accountancy solution that has been a roaring success for Californian firm Inuit – on the new shirts to be launched on Friday.
The deal is thought to be in the same region as the £1m a year Zoopla sponsorship which came to a controversial end last season when its Jewish co-owner Alex Chesterman took exception to the infamous Nicolas Anelka “quenelle” salute.
That gave the club one more signing to chase in a summer which sees them looking to re-stock their first team squad extensively.
And the deal has now been announced linking Albion with Intuit, a firm founded in 1983 which has gone on to become a brand leader in financial management.
Their base will throw fresh clarity on Albion’s decision to take up the extra mileage of a trip to the USA west coast later this month for a pre-season tour.
Albion Chief Executive Mark Jenkins said: , who today shook hands with on the one-year sponsorship deal, said: “I’m delighted to welcome QuickBooks on board as our new Principal Partner.
“The fact we have been able to join forces with such an established global brand underlines the strides the Club has been making in recent years. We are looking forward to forming a strong working relationship with Intuit QuickBooks.”
QuickBooks Vice-President and UK Managing Director Rich Preece, added: “We’re thrilled to be forming a close partnership with West Bromwich Albion Football Club.
“As one of the founding members of the Football League, Albion has a long and impressive history as a well-supported, family-focussed club with incredibly passionate fans.
“The Club is about to begin its fifth successive season in the Premier League and we can’t wait to get behind the Baggies. We are excited about making this deal a success on and off the field.”