Why the Net has the advantage in the ‘Undies world’
- Shopping blogger Emma Iannarilli
Albion sign club-record sponsor deal
Friday 25th June 2010, 11:30AM BST.
Albion are today celebrating the end of their two-year sponsor search as they signed a club record £750,000 deal with Walsall-based company HomeServe.
The Baggies will unveil their new kits in the next few weeks, after landing the most lucrative one-year sponsorship package in their history.
The club had been without a permanent sponsor since the end of the deal with T-Mobile in 2008, but sold sponsorship on a match-by-match basis for the second half of last season.
Albion chief executive Mark Jenkins said: “We are delighted to have HomeServe on board, particularly as this sponsorship brings together two highly-prominent West Midlands brands.
“In the current economic climate, the club is pleased our shirts will feature a successful locally-based company with an international profile at the start of a new initiative.
“We can now start branding our new home and away kits with the HomeServe logo and sales dates will be announced shortly.”
The one-year agreement with HomeServe follows a summer of negotiations and the contract will see the company’s logo and customer services telephone number emblazoned on the Baggies’ home and away kits for the return to the Premier League in August.
It’s the Green Lane-based company’s first venture into sports shirt advertising, but the firm previously sponsored a stand at Walsall’s Banks’s Stadium.
As well as shirt advertising, the deal will also give HomeServe high-profile branding at the Hawthorns and other corporate perks on matchdays.
Several firms expressed an interest in taking over the sponsorship ahead of the club’s last Premier League campaign in the 2008-09 season and came close to agreeing a deal.
But chairman Jeremy Peace was reluctant to set a precedent by reducing his asking price for the package. Albion spent the top-flight campaign with blank shirts and the economic downturn meant no deal was done last summer following relegation.
Then the club spotted a loophole in Football League regulations midway through the season and struck match-by-match deals with a number of companies.
Sponsored Links
UK Sport
Latest Blog — Training with the Grand Old Duke of York
Hi I'm Adam and I run At Home Fitness in Wolverhampton. I’m taking over the reins from Jamie to bring you the latest health and fitness advice for 2012.
Fitness blog
Business Awards
Book a Business Awards table
Join our celebrations of the region's best in business on Thursday March 22 - book your table now
Lifestyle
Interactive Dining Out map
Hundreds of reviews by the Express & Star and Shropshire Star's teams to help you decide where to eat.
entertainment
All the film reviews
Before you plan a trip to the pictures, get our critics' verdicts on all the latest movie releases
OUR NEW APP
Get the new E&S app
Download the Express & Star’s new app to your iPad or iPhone to get one week of access to our digital newspapers absolutely FREE.
expressandstar.com
Popular sections
Useful links
Oh no….. whatever will laughing wolf and his dim mates have to post about now ???
Its good to get a sponsor – but must admit I liked to see the shirts with no logo on.
Report abuse
Well about time! Not the biggest deal in the world but its 750 grand more than we had yesterday so well done JP!
Report abuse
thats nice, can we have some new players please?!?!?! aint heard much about beattie for a while
Report abuse
I’d rather we were sponsorless again next season, but we all know that the money men rule football don’t they?
Glad to see we’re not just selling our behinds to anyone and everyone. I reckon we’ll have a nice kit made by a well known sports company, and have our main sponsor as a local company that aren’t going to make our shirts look ridiculous with their logo colours clashing with our shirts.
Shame that some other local teams couldn’t think of doing the same thing eh????
Report abuse
International Profile?????????????
I do hear they have a good reputation for quickly fixing things that go wrong – going to be busy then!!!!!!!
Report abuse
I actually liked the fact we had no sponsor, the shirts look better with no sponsor on them. Oh well doesnt matter anyway Laura usually irons off my name on the back now she can iron off the sponsors name too. I spent most of last season walking round with Bumber on my back! This season i could be walking round with bumer on my back and hoes on my front!!!!
Report abuse
Its very nice having a new sponsorship deal
but Jeremy Peace must now start signing a
couple of decent strikers before pre-season
begins,surely Albion wont go into a new Prem
season with dross like MILLER,MOORE,and COX.
I get this feeling our chairman will do his
normal trick of lumbering us with a load of
defenders who wont even get a game.
The best thing Albion fans could of done is
not to purchase a season ticket until some quality
players were brought in but now with 18.000
been sold we`ve got no chance of Mr Skin Flint
spending any money.
When I look at Wolves and Blues its very hard
not to be a bit envious.
Report abuse
Ha ha!!Classic bomber,I also think the shirts looked better without one.But saying that i always wear me retro ’78′ shirt to the games,no sponsor to bother about!!
Report abuse
DLB – hard to tell if you are the usual dlb as your posts are often split between genuine support for the club and childish dislike of certain players… however if post 7 is you, you have finally proven beyond all doubt that you are a moron.
Only someone seriously stupid would call Miller & Cox dross – even if you don’t think they are prem class they are decent players. Simon cox had a good first season and I see no reason why he won’t score goals next season (at least nine if he plays every game) and Miller will be a handful if he is fit.
Although its hard to defend Luke Moore, whats the point of continually critising a player who may be in an albion shirt next season?
I hope we do sell him, but if he is on the pitch then i want him to do well – unlike you and others who hope to have their petty points proven at the expense of the team.
I don’t know how old you are mate – but whatever your age is….. GROW UP !!!!!
Report abuse
I think we should have a choice of if we want a shirt with or without the sponser on it, I for one much prefer my shirt not to have anything on the front, apart from a bit of dinner :) or a good curry.
But, money is money and we need every penny we can lay our mits on, so well done Peacey, only took you 2 years lol.
Should be enough money to keep RDM in chewing gum for next season.
Nice one Bumber rofl.
Report abuse
Happy
I was thinking along the same lines too.
The alleged DLB`S post does contain many of his hallmarks, save for one missing ingredient………..the now customary naming of a squad,which does throw doubt on the true identity.
However, aside from the team/squad to play in two months time is absent, the post has his fingerprints all over it.
Cox has allways been a hate figure for DLB, i well remember one idiotic statement he made saying cox will NEVER score in the championship.
Also, in his post he has now turned on Luke Moore, another DLB trait (make it up as you go)
Report abuse
Surprised this is bigger than the T-Mobile deal. Certainly won’t be getting a shirt with Homeserve telephone number on, its almost as bad as having a web-site address. Would’ve preferred just the logo. I’ll wear my advert free shirt with pride. Even so £750K is a good deal in the current climate.
Report abuse
About time too!
Report abuse
Homeserve website statement, “We’re Britain’s home emergency repair experts. And we fix things around your team when they break”. yeah right!!!!!
Report abuse
STEVEWOLF
Excellent bit of humour mate, also sportingbets motto is “taking money of stupid mugs”, say no more eh kdda!!!!!
Report abuse
I also thought that can’t be DLB because he hadn’t put 25 or so players on it. At least I now know why Homeserve ring me up weekly to join yet another insurance scheme they’ve thought up. I preferred it when they were
Saath Staffs Werter Werks. I’ve still got that nice light blue and yellow away shirt from Alan Buckley’s days when we supported Grimsby indirectly.
Report abuse
I’m VERY happy with the homeserve sponsorship…. my mate works for em and they now have two boxes….. pass me a prawn sarnie…
Report abuse
There seems to be a lot of anger and bitterness among Albion fans. Is it because your sponsorship deal isnt as much as us Wulfies?? Face it, Wolves will always attract bigger players and sponsors etc.
No heard many comments on our new stadium plans. Could there be a hint of jealousy?
Report abuse
hahahahahahahahahahahaha!
750k!!!!!
hahahahahahahahahahahaha!
HOMESERVE!!!!!
hahahahahahahahahahahaha!
The Steptoes can buy another ‘Spanish International’!
Report abuse
So Astute money man JP was prepared to lose out on say 900,000pounds over 18 months rather than drop the price.
A bonkers decision!!
Where is the real JP???
What have they done with him.
For whatever reason – letting Koren go for nothing and no shirt deal fo 18 months is nuts.
Rant over.
where are our new players??
Report abuse
I’ll admit it MK Wolf, I’m a tad jealous. Jealous of:
Your negative football which could send a glass eye to sleep;
Your average crowds in 1986;
Your Sherpa Van Trophy success;
Your fans spitting at Jack Hayward;
You having SportingBet as a sponsor;
You having a custard-coloured ground;
You being voted the most fickle fans in the country;
The carthos you’ve just paid £7m for;
Your Guadeloupe international;
You having a catchment area 3 times the size of your nearest rivals, but having a crowd ratio of 1.1:1 compared to theirs.
Need I go on? Yes MK, we’re green with envy……
Report abuse
anybody seen the flashing advert on here,watch england v germany game at the moll on sunday n you get a free pie n pint,aye boing boing
Report abuse
18.
Dictionary definition of Jealousy:
Jealousy is an emotion and typically refers to the negative thoughts and feelings of insecurity, fear, and anxiety over an anticipated loss of something that the person values, such as a relationship, friendship, or love. Jealousy often consists of a combination of emotions such as anger, sadness, and disgust. It is not to be confused with envy.
As your obviously the bigger club as so many of your fans keep posting on here to reassure themselves, i would say there can only be jealousy on your part! i mean, why would i be jealous of a rival i always get the better of and leave them looking a little stupid and embarrassed?
Report abuse
19 – AG.
This is laughable for what reason?
Think back to your Sporting Bet deal.
Howe much did you get, and how long was it over??
£750k for 1 season doesn’t seem so bad when you think about it really is it?
How much was the Wulfies deal? £1million over 2 years.
That works out at £500,000 per season.
If you don’t believe me, please refer to the E&S story entitled:Video: Wolves sign £1m sponsor deal on Tuesday 31st March 2009.
Also, I didn’t realise that signing Spanish international players was a bad thing.
Should we sign Irish crocks or over priced Scotsmen instead??
Your thoughts are welcome on these subjects.
Report abuse
Good to get a sponser at last but not liking walking round with a telephone number on the front.
Still no news on new players. Nicky shoury is going for £2.5m
has greening sign for fulham after his loan spell
can anyone tell me where the goals r coming from
Report abuse
at last i will be buying a shirt for the first time in 2 years, its 2010 not 1960 shirt sponsers are the norm and makes the shirt stand out abit and also the main reason the money what else
Report abuse
i was convinced the new sponser would be from dog food producer “winalot”
Report abuse
what are u all moning about u were moning that we had no sponcer now that we have one u are still moning there is no plesing some peple we will sign playes when the worldcup is over
Report abuse
Warren
Outstanding reply, saves me bothering.
Ned
AG, i think is none other than the odious pleb once known as 1831 or some other carp, therefore is best ignornred for the nasty piece of work this he undoubtedly is.
Report abuse
AG – you take the mick because the deal is worth £750K
But the deal is for one year
The Dingles shirt sponsorship was worth £1M over 2 years!
Do the Maths sunshine….not the brightest are you lad?
Report abuse
Wolves deal is not 1million over 2 years,it was amended last year and its now 3million over 2 years.Please get your facts right.
Report abuse
Warren all your post tells me is how bitter you really are, i hate the custard colour, our average attendance in recession hit div 4, good comebacks.And as for the catchment area well that is why we need a new stadium to accomodate. duh!
Report abuse
any idea wat the kit will be this year, who designs it???? hopefully not thin stripes, wheres the bigguns gone, from the wonder years , honestly it gobsmacks me, they had grey in it last season, come on albion , blue and white at hum and green an yella away, any one else agree???
Report abuse
Nedball and Webbo,,,,, sorry but last month SportingBet extended their sponsorship deal to the 2012/13 season thus, rendering the figures you quote outdated and innacurate.
Warren,,,,, please explain how a small city that borders the countryside to the north and west with a population of roughly 250k has a catchment area 3 times the size of an urban surrounded suburb of Britains’ second city.
tut tut, if yam going to have a pop at us, you really should try and get your facts straight. UTW.
Report abuse
sponsers aside – good to have all the midlands teams in the premiership! better than all 3 of us in the championship ripping the hell out of each other there. lets look forward to many years of good footballing rivalry in the premiership (all 3 teams – rather than loads of london and northern teams)
can we all agree on that at least?
Report abuse
19 do you feel really daft now,if i was you id stay on your own pages,better than coming on here and showing yourself up,aye boing boing
Report abuse
35, wot a pity you wont be in there with us that long aye boing boing
Report abuse
35WolvesFan, heartily agree mate, but who’ve you missed out? I make it 4 teams. Baggies, Wulfies, Villans and Blues. Let’s hope Coventry can join us too. I won’t say in place of Stoke because I live in hope that one day, one fine, unusual, abracadabra day, we shall beat them and ‘Delilah’ will faint from shock.
Report abuse
I’m new on here, but i’ve just heard that wolves are to be sponsored by oxo. They’ve named a new cube after them. It’s called the “laughing stock”
Report abuse
100% Wolf
Because we have 3 clubs (2 Premiership) within 5 miles of our ground. You have half of the Black Country, South Staffordshire as far as Stoke-on-Trent and Shropshire to yourselves. Also, Wolverhampton has a population about 100,000 bigger than West Bromwich.
I’m sorry if my post sounded bitter, I genuinely don’t hate Wolves or any Midlands sides, but this Wolves the almighty superclub rubbish is really getting on my wick. Some of you need to get a sense of perspective.
Report abuse
38.
Absolutely, in full agreement with you and 35.
MOTD will HAVE to show more Midlands teams now, and hopefully a decent amount of time for it too.
Stoke are not unbeatable, they were 2-0 up at home against us last season and had the game gone on for another 10-15 minutes, we would have won never mind drawing 2-2.
Sir Terry,
Your quick fire comical (well maybe to you anyway) posts point me to something I remember from my childhood gone by.
I reckon when you were at school you must have witnessed a few fights. Somehow, I think you would be among the group of boys who stayed at the back of the crowd whilst shouting and generally egging-on the fighters.
But I doubt you EVER went to the front if they were a mate and got stuck in yourself did you?
Your posts match this line of thinking imo.
You will make a quick comment on a post ending in aye boing boing, which to me makes you sound like a Baggie version of Basil Brush! Your loyalty to your club is to be commended, but your words are so ill chosen if want to be taken seriously.
From what I’ve witnessed though, you NEVER enter into a proper debate without including your school yard childish comments. If I were you, I wouldn’t join in the “grown up” debates if all you can offer is juvenile comments. It makes you look silly, really it does.
I await your witty (NOT) repost ending with the Baggie Basil Brush words.
Report abuse
The original sponsorship deal was also signed as a championship club and then revised as a prem club!
Report abuse
41, BOOM BOOM AYE BOING BOING
Report abuse
43. Sir Terry.
I take it back, that did make me smile!
In all seriousness now, I’ve never been a Baggies hater and never will be. Some Wolves fans are but I’m not, but although I am a Wolves fan through and through, I genuinely do hope that all 5 Midlands clubs give a decent account of themselves next season. Yes the derby matches are a different matter (why wouldn’t they be?) but other than those, I want these cockneys mancs and northeners to KNOW they’ve played a Midlands side in the Prem.
After all, I’m sure you’ll agree it’s high time we showed them they are not the elite they think they are.
Report abuse
I garantee these so called Albion fans
couldn`t name 2 players let alone 25.
Iam a massive baggies fanatic and even use to
watch them when they were shite.
Most of the Albion fans on these pages dont
know the wood for the trees like my friends
Nedball and Wbaforever who thought Joe Mattock
was a good player.
I wont be posting on here again as some of
our fans cant stand to hear the truth.
DO OUR FANS REALLY THINK MOORE,MILLER,and COX
ARE PREM QUALITY?
DOES MR PEACE NEED TO BRING IN A STRIKER BEFORE PRE-SEASON SO THEY CAN GET INTIGRATED
INTO THE SQUAD?
Report abuse
Warren
You forgot to mention Handsworth.
Which is amazing as your beloved club are based there.
Strange that, what with your extensive geographical knowledge…………………
Report abuse
45DLB. Come on man, don’t take the huff. Several of us thought it was someone using your name simply because it hadn’t got your trade mark ‘team squad’ with it! Most regular posters on here have a trait or trademark that makes them recognisable instantly. And NO! I don’t want anyone to tell me what mine is. But it is a rough-and-tumble business putting your thoughts on public view.
I think you are wrong not to give young Cox a chance. I think you are wrong to say Moore isn’t Prem quality. He is, but he rarely shows it. As for Miller, before the bad injury he was showing great promise, now, in my opinion, he spends too much time on his bum in the penalty box. But it is only MY opinion which doesn’t matter a tuppenny cuss if Roberto disagrees. Now, report for detention tonight for rebellious behaviour. Sir Terence will show you where to go.
Report abuse
(41)
Lay off our ( WBA football WIT ) Sir Terry or we will send you back to the infants. BOOM BOOM, I
ask you.
~~~~BOING~~~~BOING~~~~JtH.
Report abuse
(45)
Calling ALBION “FAECES”. O.K. dingle. JtH.
Report abuse
45. It is true, on these pages you give an honest opinion and you get numptys like JTH saying ‘Dingle’ etc.
At this present time we do not have enough quality in our squad to survive for two resons. Firstly, 90% of the squad that finished bottom just over a year ago still remains and secondly the players we have brought in have never played in the premier league or have any expereince of that level. Steven Reid is the exception but he hardly stood out in the Championship and couldnt get in at Blackburn, 5 Premier League quality signings are needed.
Newcastle were head and shoulders above us last season and at times they didnt even look to be taking it seriously. We have to cut the gap in quality with Newcastle before we think about the more established premier league clubs.
I am tired of JP’s free transfers and 500k signings for the premier league it just doesnt work. Show some ambition or sell the club to somebody who cares for the Albion more than their annual bonus.
Report abuse
48. JTH.
I’m just indulging in some banter, there was no malice intended, that’s not me. In fact Sir Terry made me eat humble pie as his response made me smile, or did you not read my post(44)?
Life is taken too seriously sometimes, it really is!
Report abuse
(50)
Because of JEREMY PEACE we are a viable club. Has
READ played well for us or not, never mind what he
did at Blackburn I’m not interested.
What are “resons”?, HALFWIT.
I’m sure the powers that be know what players we need and price we can afford. Who Knows what stage
deals are at.
~~~~BOING~~~~BOING~~~~JtH.
Report abuse
JTH you are starting to make a name for yourself as being a bit aggresive Sir. Calm down, everyone is entitled to their opinion on here and name calling is a bit too far. ‘Halfwit’ and ‘Dingle’ seems to be your more popular choices.
Read did ok in a very poor Championship and Jeremy Peace has to spend a considerable amount of money to even compete in this league, we have too many good championship players and a lack of Premier league players.
Report abuse
(53)
It’s the first time I’ve used halfwit, dingle is
probably the most frequently used besides idiot and dolt. Please keep up, because it seems like your first post on here, MOUTHY.
~~~~BOING~~~~BOING~~~~JtH.
Report abuse
All i will say on the matter is come next season…….
…. Let the banter stop and the war of the midlands begin !
Good luck to us all in stopping up.
Wolves fan till i die
Report abuse
(55)
What, are you trying to do close our site down by stopping the banter?. Lets have banter, war, peace, humour,trepidation, trespass,
pique,happyness, sadness, but above all ALBION.
Throw it all in the pot and have fun. Now let the season BEGIN.
~~~~BOING~~~~BOING~~~~JtH.
Report abuse
Grace
Why thank you. I take it you’ve never been to the Hawthorns as you’d realise the Handsworth border’s about 300 metres away. Anyway, we can’t be poor little Sandwell Town and Handsworth United, as the latter’s part of Birmingham, which tragically Sandwell isn’t. That concludes today’s lesson.
Baggietastic
Everyone’s entitled to their opinions, but seriously ‘Peace’s free transfers and £500k signings’? We spent £23m last time we were in the Prem (Blues spent £10m last year), yet some our best signings have been Mulumbu £250k, Dorrans £250k. Would it satisfy you more if we forked out £7m for 2 Luke Moores?
I can see your angle with regards to the playing staff from last time, but our first eleven against Barnsley contained 3 who finished the season before at Blackburn and we have a whole summer of transfer activity to go yet.
Also, I think (others may disagree) that our relegation last time was more to do with a lack of balance and playing gung-ho suicidal football with one striker than it was the quality of the players. We’re a different side now to what we were then. People crow on about Wolves’ mean defence, we conceded less last season than they did the year before. We’ll be more competitive this time I tell thee.
Where’s the optimism?!
Report abuse