Early Bird extension spells trouble

Wednesday 24th March 2010, 11:00AM GMT.

Early Bird extension spells trouble

Whilst the recent extension in the Early Bird season ticket offer provides cash strapped fans with the benefit of an increased time frame in which to snap up what is a pretty inviting offerm I do worry about the reasons for the extension.

Not least when the free shirt to first 500 to renew offer is also still available. I don’t think I’m being overly cynical however to suggest that the purchasing window hasn’t been extended because the club has run out of season ticket books.

Quite what our pre-August kick off ticket sales will be like is still clearly open to a number of factors. A winning streak similar to those five straight wins at the back end of Paul Merson’s first (and only) full managerial season, however unlikely, could only help to improve sales, as in contrast another sale of the family silver would serve to do nothing but further depress them.

There is one sale that I suspect would immediately and dramatically improve the take up in season tickets. However despite the hopes of many, I fear that come next season the same vehicle number plate will be parked in the owner’s car parking space as it has been for a while.

There will also be fans wondering whether the car parked in the manager’s spot will also be driven by the same man. Results like last night do little to help his case but personally I think that Hutchings has done just about OK in his year or so at the helm. Indeed given that I’ve never been a fan of change for the sake of change – Colin Lee aside obviously – I’d hope that Jeff sticks by his appointment for some time yet.

Cast a quick look across the message board forums or an ear around the stands and you’ll no doubt find a swelling of disagreement with this sentiment but in leading us towards a finish around the bottom section of the top half Hutchings will have produced a decent return from a relatively miniscule budget and what appears to be an over reliance on youth. Clearly there will others who had hoped for or expected more, and maybe it is they who have a point. Steve Jones’s comments earlier this week when noting quite how many late and poor points we’ve dropped serve to reiterate this opinion but in the same article he says the players went into the season expecting to find themselves in a relegation battle.

The best teams at any level thrive on stability, the teams who under achieve chop and change too often, just look at the mess we made in the five years post Graydon or the state that Southampton have found themselves in. We certainly don’t need any more of that.

And rare as it is for me to agree with Jeff and Roy, I’m sure it was one of them who correctly noted that over time your attendance numbers define what level you eventually end up at. Yes, you can defy the numbers game for a while, not least if you can develop a conveyor of talent from your youth ranks, but eventually the numbers – or lack of them – will catch up with you. With an average attendance ranked 23rd in League 1 and a legion of fans currently choosing to stay at home the achievement of (hopefully) getting to the 50 point mark before the end of March shouldn’t be underestimated.

To suggest we can keep achieving this with attendance numbers quite so poor would be foolish however. For the sake of the Club, the fans and the manager’s future budget the more early bird season tickets that are sold the better.

Sales extensions are more than welcome but they can only help for so long however. Our average attendance is down 11% on last season’s horror numbers and if your customers don’t believe in your product or, more to the point, in those selling it then no matter how long the sale goes on you’re in trouble, just ask the shareholders at Woolworths & MFI.


  1. 1
    Andrew Jackson

    Where does the club website say the offer has been extended?

    I just looked and it still says 31st March..

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  2. 2
    debbie western

    they may still have the shirt offer available, but on saturday the only had a small available. I was on of the firist t get my season tcket and had to make do with a shirt 2 sizes smaller than what i would normally have purchased, thus leaving me with a shirt i cannot wear !, i was told that no more were being bought in either, the only voucer we have in the book this season is for a free ticket to the first home cup game which ardly anybody bothers with anyway, so where is the incentive for us to renew ?

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  3. 3
    Darren Fellows

    Sincere apologies if I mis-understood the publicity regarding the Early Bird deal. After digging a bit deeper I suspect that it hasn’t been extended.

    The point about attendances continuing to fall and the long term impact this has on the club is what I’m trying to get at though.

    I wasn’t keen on the headline before understanding my error however.

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  4. 4
    Neil Ravenscroft

    Hutchings “doing alright”???!!!!!
    In the first 19 games we gained 30 points, helped along by the November purple patch that gave us some hope for the rest of the season. We defeated Yeovil away to round off that half season on the 1st of December.

    Since then we’ve played 18 games, won only 4, been dumped 9 times and gained only 17 points, including an 8 game streak without a win. Luckily we made those points in the first half of the season, as that’s relegation form whatever way you look at it. On this basis we’ll be lucky to see 55 points by the end of the season, and we’re doubly lucky that there’s some runaway good teams in the top 6 and plenty of dross surrounding us.

    In other words, we are on a downward spiral and no amount of posturing from the Manager can hide it.

    Of course, we may have to ask the Chairman for the reasons for some of that lack of success, in that Hutchings hasn’t been backed, but, let’s face it, he’s tactically useless and has no idea how to use subs or change a game. There is never, ever a Plan B.

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  5. 5
    Darren Fellows

    I think I said “just about OK” and given where we are with what he has at his disposal he is doing just about OK.

    Given that Hutchings is so bad, out of the 11 teams above us, given the restrictions of his budget, how many would you suggest shouldn’t be above us?

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  6. 6
    Mr Stringz

    Neil is absolutely spot on.

    Yes the “stayaways” are harming the club in terms of the money generated but the fact is that if you divide Hutchings record with the Saddlers by 2 or, multiply Jimmy Mullen’s record by 2 the win/loss ratio is pretty much identical.

    4 wins in 18 games? I believe this was the same position we were in when Mullen was rightly sacked…

    As Walsall fans we do not expect, or have a right to expect the best players in the division or even the best manager. I can live with losing week in, and week out as long as the effort is there and simply that effort is not there at present. The buck for this has to stop with the manager.

    All the same I’ll be there next season, having already got my season ticket.

    The club may be falling further and further as a club into the pit of despair but WFC is still my club and I’ll be there until the last.

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  7. 7
    Jason

    I think it’s ok to look at the league table and the budget and say based on that he’s done ok. BUT, that’s very one dimensional – and Mullen got that sack for a very similar achievement.

    I think we have to look at it from a couple of different angles to get the full picture. Signings have not been good. Jones is the best of a bad bunch (Till, O’Keefe, Richards and Parkin have not added anything), but he’s been injured so often. Players who should be in the team have been left out for long periods (eg Nicholls), others are under-performing (Bradley, Mattis,Weston). Subs are not used, tactics are not switched up, players don’t seem to be putting in the shifts.

    After the 360 I would have to say that Hutchings is not doing a good job. I’m not one of these ‘sack him because we lost’ people, but I think we should look at the whole picture at the season’s end and I think the right thing then would probably be to change the manager.

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  8. 8
    Pete

    And who exactly are we going to get? Low crowds, no money, no ambition, no prospect of success and no ability to speak out.

    I am no fan of Hutchings, but I remember people saying that the only thing we had to do was replace Merson and we’d be safe. Having only just dropped into the relegation zone we finished bottom, and if it was possible to finish any lower we would have.

    Still a season ticket for less than 250 pounds. I bet Dazzer wishes he was the same ;o)

    I also coant help but wonder what is meant by the stayaways are harming the club. In what way exactly? THere have always been far more people int he town that dopn’t go than do. The fact that more are joining the number of the don’t gos is harming the club. But the people themselves? Nah, don’t buy it. There is no hard and fast stay away campaign, there are no picket lines, people aint going for their own reasons. Not sure what these are but I reckon that most are put off by the fact that this club ain’t going anywhere whilst its still paying rent.

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