Charles quip after 'gorgeous' claim

The Prince of Wales was "flattered" by a member of the public who praised the heir to the throne for his good looks during a visit to Cumbria today.

The Prince of Wales visits the J36 Rural Auction Centre in Crooklands, Cumbria
The Prince of Wales visits the J36 Rural Auction Centre in Crooklands, Cumbria

Charles was on the receiving end of a woman's praise in the village of Caldbeck as he met young farmers and volunteers.

According to a spokeswoman for the Palace, the woman shouted out from a crowd: "We think you're gorgeous, Charles."

The Prince replied: "Flattery will get you everywhere," the spokeswoman said

Charles was in Cumbria to celebrate the 15th anniversary of the Northern Fells group in Caldbeck, part of his Rural Revival Initiative. The Northern Fells group is a community charity helping people in seven sparsely populated, rural Cumbrian parishes access vital services.

Speaking at the Oddfellows Arms pub in Caldbeck, the Prince congratulated the group on fulfilling the "hopes and expectations" of the Rural Revival Initiative.

Addressing Northern Fells volunteers, Charles said: "The visit has helped me understand how much depends so much on all of of you who give up your precious time to help in one way or another and make such a difference to so many peoples lives."

He also launched a pilot scheme to encourage tourists to support the work of The Prince's Countryside Fund, which helps those who live and work in rural areas.

Speaking at The George Hotel in Penrith, Charles said: "Rural tourism is a vitally important industry to the countryside. When people visit the countryside on holidays or short breaks it is essential to remind them that farming and rural life is often precarious and needs funding and support to help it thrive.

"This scheme will raise money to support our projects and will also help spread awareness of the importance of rural issues."

The pilot scheme, backed by major tourism businesses across the UK, will encourage tourists across the country to contribute towards projects supported by The Prince's Countryside Fund. The pilot will begin in time for the main 2014 season.

Charles also met local farmers, apprentices and business people at the Rural Auction Centre in Crooklands, Cumbria, and attended an auction of prime Herdwick ewes and lambs.