More than 8,300 drivers have now been caught speeding on a busy stretch of motorway where 50mph restrictions have been put in place, figures revealed today.
But the average number of motorists being snared by cameras on the M54 every month is actually falling since the launch of a hard-hitting poster campaign to crack down on the problem.
Cameras are in place on a stretch of the motorway close to junction two and the multi-million pound i54 development.
The cameras were put in place in May and by August, 5,409 drivers were caught speeding – an average of 1,325 per month.
But from August to November, when a campaign raising awareness of the dangers of speeding was brought in, the number has fallen.
A total of 2,919 drivers – or 729 a month – have been caught speeding throughout that period.
Work is being carried out at a junction to provide access to the i54 business park.
Council chiefs are urging those getting away for the holiday season to allow more time for their journeys to avoid landing a fine for speeding.
Councillor Mark Winnington, cabinet member for economy at Staffordshire County Council, said: “The 50mph limit is in place to protect the safety of people working at the site, but also to protect motorists along a stretch of the motorway where the lanes have been narrowed.
“We know that people often have to rush during the holiday period, but driving at 50mph through the works adds on a mere 40 seconds to journey times, so breaking the speed limit and endangering people’s lives really isn’t worth it.”
He said construction work was being carried out as quickly as possible.
“The new motorway junction is an essential factor in helping to create hundreds of jobs in the region and we believe the short delays caused by the works are far outweighed by the long-term benefits of jobs and economic growth for our area.”
In August, the Express & Star revealed that a total of 6,400 drivers had been fined between May and August for flouting the speed restriction.
A poster campaign brought in after that uses the slogan ‘Kill your speed, not the workforce’ and has seen posters go up around the district, including at service stations and garages close to the M54 at junction two.