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Big names sign up for outlet stores at NEC Resorts World

A string of top retail brands including North Face, Skechers and Jeff Banks have signed up for stores at the outlet shopping centre set to open as part of the £150 million Resorts World Birmingham leisure site at the NEC.

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After a two-year building project Resorts World is due to open later this year with a Genting International casino, four-star boutique hotel, spa, 11-screen IMAX cinema, conference facilities, bars and a range of restaurants.

It will also include an outlet mall of 51 different stores. Anchor stores will be run by Next Outlet, Nike Factory Store and Gap Outlet and now Resorts World has revealed a range of other brand names offering discounted fashion, homeware and gifts that will be joining them.

CGI showing the outlet shopping area planned for Resorts World Birmingham

Retailers confirmed to be part of Resorts World Birmingham include top fashion brands Bench, Jeff Banks, Skopes, Phase Eight, The North Face, and New Balance. Shoe retailer Skechers and American fashion brand Vans will also be joining the mix.

Visitors seeking bargains in homewares and gifts will have a wide choice to tempt them with Bedeck, IT Luggage, Antler, Hallmark, The Gift Co, ProCook and Yves Delorme all taking space.

Chocolate fans will be served up goodies from Lindt and Thorntons, while Clogau Gold and Ernest Jones will cater for visitors looking for jewellery bargains.

CGI showing the outlet shopping area planned for Resorts World Birmingham

Around 30 smaller stores are still available but 88 per cent of the total retail space within Resorts World Birmingham has now been let and bosses say interest in the remaining space is high.

Steve Myers, managing director for development at Genting UK, said: "We have enjoyed a high level of interest from a wide range of retailers who want to be a part of Resorts World Birmingham.

"This has enabled us to create an eclectic mix of retailers to populate our outlet shopping offer. I am delighted that we are announcing 19 retailers today who will be joining us.

"Resorts World Birmingham will be offering a new retail offer to the West Midlands region with the first large scale outlet mall to open here and Resorts World Birmingham and our retail partners are looking forward to bringing a new and exciting world of shopping to visitors."

He added: "Our food and beverage offer is also moving at a pace with 95 per cent of all the space now let or in the final stages of signing legal agreements. In the coming weeks we will be announcing the exciting offers we will bringing to the NEC complex within Resorts World Birmingham including a range of new and exciting concepts we have created ourselves which will be located for the first time in the UK."

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