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Firm expansion creates more than 100 jobs in Walsall

More than 100 jobs will be created in Walsall after a Midlands-based firm announced plans to open a new flagship store in the town centre.

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Amber Windows' branch in Cleveland Street, Wolverhampton

Amber Windows, which manufactures windows, doors and conservatories, will open and start trading from a brand new base in Lower Hall Lane tomorrow.

The firm has already launched a recruitment drive.

Bosses at the company, which already employs more than 300 people across its branches in areas such as Birmingham, Coventry and Northampton, say the expansion with its 10th branch will provide a much-needed job boost in the community and help slash unemployment levels.

Recruitment has already started and dozens of roles in areas such as marketing and sales have already been snapped up.

The firm, which was set up more than 23 years ago and has its headquarters in Roman Way, Coleshill, boasts a turnover of between £22 million and £24m a year.

Company spokesman Kultarn Pattar said: "We want to give back to the community.

"We want to open in this area because there's a high level of unemployment. We will train everyone from scratch and they don't even need experience, not even a GCSE.

"This is going to be our flagship branch.

"In this branch alone we will be recruiting in excess of 100 people but we want to open more stores and more branches.

"There will be marketing, sales, call centre roles and more.

"We have already started recruiting and have taken on about 30 people at the moment.

"We want to give people the chance to develop a career.

"It is a big jobs boost for the community."

The firm will open its new branch in a three-storey office block, which will have its reception on the ground floor, marketing staff based on the first floor and sales staff on the top floor.

Mr Pattar added: "The company is doing £500,000 of business every six days.

"We are pushing forward. This will be our 10th branch.

"I'm really excited about the expansion."

Walsall's Mayor, Councillor Angela Underhill, is expected to open the store with a ribbon cutting ceremony at midday tomorrow.

It is the latest company to bring scores of jobs to the area.

Wiggle recently launched a recruitment drive in a bid to fill more than 100 jobs at its vast new distribution centre in Bilston.

The UK's biggest online cycle retailer needed to fill 140 warehouse roles at its 320,000 sq ft Citadel base.

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