Pet owners in West Midlands worst for giving fatty treats

A survey carried out by the PDSA reveals that 68 per cent of pet owners in the region regularly feed their animals high calorie treats such as crisps, cake and takeaways, which is fuelling the pet obesity epidemic.

The Animal Wellbeing (PAW) Report says four out of five veterinary professionals across the country have seen an increase in pet obesity cases in the past two years.

Obesity is the number one concern among vets when it comes to man's best friend. Nearly half of people surveyed are not aware it's a major issue, which is a huge concern, the PDSA say.

• 89 per cent of owners are aware of obesity-related issues like diabetes, heart disease and arthritis

• 88 per cent of owners acknowledge that overweight pets will have a shortened life span

• Over 5.5 million pets get treats as part of their daily diet

• Over two million owners give treats when their pets beg

• 83 per cent of dog owners feed them at least one unhealthy thing

Obesity can contribute to pets developing deadly conditions that can cut their lifespan, such as heart disease, cancer and diabetes, as well as debilitating conditions including arthritis.

The survey was carried out on 1,069 pet owners and 572 veterinary professionals.

To help combat the pet obesity crisis, the PDSA has launched its annual Pet Fit Club competition and is inviting owners of the UK's biggest pets to take part in the fat fighting contest.

Nicola Martin, PDSA head of pet health and welfare, said: "Over the past decade, Pet Fit Club has transformed the lives of some of the UK's most obese pets.

"We have helped nearly 100 animals shed over 60 stone, so are welcoming entries again and offering our expertise."

Pet obesity isn't confined to cats and dogs. Vets see round rabbits and even rotund rodents.

PDSA Pet Fit Club participants will take part in a tailored diet and exercise programme, overseen by expert vets and nurses over a six month period.

PDSA's PAW report provides the biggest annual insight into pet health and welfare and has highlighted some of the not-so-sweet home truths about pets' unhealthy habits when it comes to diet and exercise.

Dr Philippa Yam, leading animal obesity expert at the School of Veterinary Medicine at theUniversity of Glasgow, said: "It's clear that pet obesity continues to be a major issue due to a lack of understanding about pets' welfare needs.

"PDSA's Pet Fit Club competition has successfully raised awareness of this serious but entirely preventable condition and continues to help many pets year on year."

Owners can enter their pets at www.petfitclub.org.uk. The deadline for entries is April 26.