WATCH: Incredible moment brave Midland shopkeeper fends off masked gunman with bat
This was the incredible moment a brave Midland shopkeeper fended off a masked gunman with a bat after the thug and his accomplice attempted to hold up a store.
The masked men threatened a shopkeeper in Vardon Supermarket on Vardon Way, Kings Norton, with what appeared to be a handgun and demanded money.
But the brave worker immediately activated his alarm and grabbed a baseball bat to fend off his attackers, allowing them to make off with nothing more than beer and a mobile phone.
Both men are described as white, in their 20s, around 5'10" ? 6' tall with a skinny build. One was wearing a blue jacket, a hooded top and tracksuit bottoms. The other wore a black jacket and black tracksuit bottoms.
Investigating officer, DC Katie Morris said: "This was a violent and frightening robbery by two men who had no regard for the safety of the shopkeeper or his customers.
"The shopkeeper acted bravely to defend his livelihood and in this case it paid off, but the reality is this could have ended in tragedy. We would not recommend acts of heroism when confronted by a potentially loaded gun.
"I would urge anyone who recognises the men to contact me on 101."
The robbery happened just after 7.30pm on January 6.
Anyone not wishing to speak to a police officer can give information anonymously to Crimestoppers on 0800 555 111.