Express & Star

Who are you? Express & Star readers' profile

Food shopping at Aldi, having faggots for tea, followed by a game of darts and night in front of the telly.

Published

Sound familiar? It will to many of you according to pollsters at YouGov who have profiled the archetypal Express & Star reader.

The results have found our readers are generally aged 40-59, are slightly right wing in their politic beliefs and name darts as their favourite sport.

Your favourite dish is the Black Country staple of faggots, followed by chicken vindaloo and tapioca pudding.

Other dishes include yuk sung, chicken shish, roast pork crackling, pear sponge cake, and Victoria sandwich cake.

You're a hard-working bunch, generally, with manual jobs and left with less than £125 in your back pocket come the end of the month.You are also likely to work in the sports industry, with consumer goods, homes and gardens, mining and quarrying, entertainment, telecommunications, advertising, and construction.

But come the weekend you spend your free time fishing, model building and collecting.

Your niche interests involve Wolves, Albion, Birmingham . . . and darts (again).

While video games; people and celebrities; and dance and ballet are listed as your top three general interests.

When asked about holidays, you're creatures of habit with the most common response being "I usually go back to the same places on holiday."

And your idea of a perfect night out is, err, staying at home.

As we approach May's General Election, one finding will also be music to Nigel Farage's ears as he looks to make major inroads across the Black Country.

Express & Star readers say: "UKIP are just saying what ordinary British people are thinking."

And what is your opinion on the state of the nation? "This country is going to the dogs" is generally your viewpoint.

Your views

Back at home, you are most likely to have a dog as a pet, bank at Lloyds, while wearing clothes bought from Diesel, Dorothy Perkins and Matalan.

We all know people from the Black Country are renowned for being hospitable and you describe yourselves as being good company, perfectionists and homely.

But there is a darker side to you.

On occasion you're nasty, stubborn and moody.

Your top destination for food shopping is German discount store Aldi, which alongside Lidl is experiencing huge growth in its market share in the UK.

Sainsbury's, Premier Stores, Morrisons, ASDA and Lidl follow in terms of popularity, but there is no room for Tesco on the list of your top 10 stores.

On average you spent between 16 and 20 hours a week on the internet.

And when you are online your top website is, of course, Expressandstar.com.

You other favourite websites are showcasecinemas.co.uk, philips-shop.co.uk, mybuilder.com, and philips.com.

You watch between 46 and 50 hours of television each week with I'm A Celebrity...Get Me Out Of Here!, Emmerdale, ITV News, and game show Tipping Point: Lucky Stars, being the most popular recent shows switched on.

Perhaps surprisingly, you are most likely to drive an Alfa Romeo - followed by a Vauxhall, Jeep, and Renault.

And you're mostly likely to be a customer of Birmingham Airport, London Midland, Severn Trent Water, BBC News, Hyundai, online bookmaker 888, Odeon cinema, Mazda, Mini and Smart.

Your favourite films are bizarrely Jurassic Park III - what about the original, folks?! - Underworld of the Lycans, Carry on Doctor, The Crying Game, and The League of Extraordinary Gentlemen.

And your top TV shows are Blake's 7, Neighbours, Captain Pugwash, Some Mothers Do 'Ave 'Em, and Not Going Out.

Favourite music artists include Def Leppard, Within Temptation, Judas Priest, Nightwish, and Lacuna Coil.

Motor-mouth and petrol-head Jeremy Clarkson from Top Gear leads the list of favourite celebrities followed by Sky News presenter Kay Burley, radio host Mike Read who penned the controversial UKIP Calypso song, tennis star and TV presenter Sue Barker and actor Tommy Lee Jones.

Football magazine Four Four Two is your favourite pick up followed by Men's Health, Nuts, and O The Oprah Magazine.

On your mobile your favourite apps are Fruit Ninja, TV Guide, Sky+, game Need for Speed, Draw Something, and NHS Quit Smoking.

Readers also gave their opinions on the Express & Star, describing it as 'in touch with ordinary people', 'helps me keep in touch', 'great for supplements', 'great for sport' and 'bold'.

YouGov conducts its public opinion surveys online using something called Active Sampling for the overwhelming majority of its commercial work, including all nationally and regionally representative research. The emphasis is always on the quality of the sample, rather than the quantity of respondents.

When using Active Sampling, restrictions are put in place to ensure that only the people contacted are allowed to participate. This means that all the respondents who complete YouGov surveys will have been selected by YouGov, from our panel of registered users, and only those who are selected from this panel are allowed to take part in the survey.

And how do you compare?

A Daily Mail reader enjoys eating cheese and tomato sandwiches, lobster and sweet and sour prawns, reading as a hobby and describe themselves as conscientious but intolerant on occasion.

The Telegraph reader enjoys eating Vichyssoise soup, stinking bishop cheese and Tournedos rossini, is most likely to own a cat as a pet and describe themselves as analytical but arrogant on occasion.

The top three favourite dishes of Guardian readers are likely to be antipasti, aubergine parmigiana and braised endive, they are into hiking and shop at Waitrose.

A Daily Star reader particularly enjoys eating Neapolitan ice-cream, chips and curry sauce, describe themselves as funny and enjoy watching Emmerdale.

A Daily Express customer enjoys eating meat pie and ham salad, is most likely to own a dog as a pet and describe themselves as adaptable but intolerant on occasion.

Chips, curry sauce, ham and eggs are a Daily Mirror customer's dishes of choice. The favourite sport of this reader is football and they describe themselves as big-hearted.

A Sun customer enjoys eating pork chops and chips, watches 36-40 hours of TV per week and describes themselves as big-hearted but headstrong on occasion.

Independent customers like eating antipasti, braised endive and Gambas Al Ajillo, enjoy writing and cycling and describe themselves as ethical but occasionally arrogant.

Tarte au citron, baklava and pomme lyonnaise are favourite dishes of Times readers. They describe themselves as well educated and arrogant occasionally, and are most likely to own a cat.

FT customers enjoy a spot of Braised endive, moules marinières and halibut with caper beurre blanc. Their favourite sport is sailing and describe themselves as analytical but arrogant.

Pah! We'll stick with the E&S faithful, if you don't mind.

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