5m visit West Bromwich shopping centre in first year

It has changed the face of a Black Country town by transforming a rundown site into a vibrant shopping venue which attracts millions of visitors.

West Brom
The vibrant venue with its central Primark store welcomed its millionth visitor in October last year and two millionth in December.

New Square in West Bromwich will celebrate its first anniversary on July 11.

And the glittering shopping complex, with its parade of well-known stores and restaurants, is a far cry from stood on the site before.

A dilapidated B&Q store and the town’s former police station were among the buildings demolished to make way for the 473,000sq ft development.

It has created 2,000 jobs in the town and has recorded increased footfall month-on-month with a high of 495,000 in May.

Bosses said 85 per cent of the floor space has been let with a further four tenants expected in the coming months.

The complex features a six-screen Odeon cinema and stories including Primark, Next, River Island, H&M, Blue Inc, Bank, Outfit and Deichmann.

Officials said 14 stores had opened since July last year with the Post Office and Lloyds Pharmacy the latest to begin trading.

Toy store the Entertainer will be opening a branch at the centre in the first week of August.

Centre Manager, Steve Burr said: “We are extremely happy with footfall and the way the centre is trading, with more new stores coming soon we look forward to seeing the centre continue to grow over the coming months.

Picture by Sam Bagnall
New Square Shopping Centre manager Steve Burr.

“New Square has been a bit hit with the people of West Bromwich, who see it as a place to relax, meet friends and socialise.

“A big part of our success is the strength of brands, they are clearly what people want and we will continue to attract big household names to the area.

“New Square has brought another dimension to the heart of West Bromwich and shoppers have more choice than ever.”

Alongside the shops and cinema, family events have also been staged at the venue.

Activities in the past year include a children’s petting zoo, Ranger Rob and his creepy crawly friends, Father Christmas and his reindeer and a climbing wall.

The Caribbean carnival which will begin on July 11, will include entertainment by calypso bands, colourful carnival dancers, tasty Caribbean food and limbo-dancing workshops.

The latest figures repeat earlier successes for the centre such as more than 100,000 shoppers visiting over the festive period.

Bosses welcomed the centre’s one millionth customer in October and the two millionth in December.

The centre was completed in two phases.

The first phase saw the creation of a Tesco Extra store, three restaurant units, a six-screen cinema, 36 retail units, cafes, a new ring road, public spaces and a petrol station.

NEW 19 SL 03
Exterior of New Square showing its Next and Tesco stores.

The second phase included the Primark store, a multi-storey car park and electrical installations.

On its opening day last year, shoppers queued up to be among the first to get a glimpse of the new shopping centre. Hundreds of people arrived early for the occasion with Tesco Extra the first store to open its doors at 8am. It was followed by JD Sports, Outfit, Deichmann and Phones4U.

The first shopper to use the centre was John Imm, from West Bromwich, who was invited to cut the ribbon at the new Tesco.

Mr Imm, from Kiniths Crescent, who was celebrating his 88th birthday today was nominated by his family to open the store.

A balloon release was being performed by West Bromwich Albion legend Cyrille Regis to mark the opening of the new site.

Sandwell Council leader Councillor Darren Cooper said it was ‘very pleasing’ to see how well the new centre had been received during its first year.

“It is fantastic to see so many people coming into West Bromwich and long may it continue,” he said.

“We are very pleased with the way the centre has developed and by the numbers which have visited over the past year.

“West Bromwich is now a very attractive location for people across the region.”

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Comments for: "5m visit West Bromwich shopping centre in first year"


This Town has been an eyesore for many many years and therefore there's lots more to do before it can get back to its former glory.


What about the rest of dilapidated areas of sandwell, when is something going to happen to them, you lot in this stinking council are so biased towards west bromwich it's unreal, it is likened to what London is to the rest of England !

Martacus Redd

Not quite London's got a Queen, Sandwell got a Dictator


This story must be desperation sales hype, or someone’s having a laugh and using the famous pUBLIC Arts foot fall counter that said millions used the public weeks before Cooper shut it

Where are the Millions when the car parks is always empty ?

The bit about transforming the Town is right there's so much space for the tumble weed in the rows of empty shop doorways


So how much longer are people going to keep saying that big supermarkets destroy town centres.

For me personally I find they usually provide free parking which in itself is a major factor for me going there. This then means I can combine my weekly shopping with popping in to some other shops at the same time. Otherwise I wouldn't have even bothered.


Well you obviously have not been to West Bromwich

300mts both sides of the high street


with £8 Million spent on paving the high street making it inaccessible to the old and infirm

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