A cyclist's helmet saved him from a head injury after he fell off his bike on Cannock Chase.
West Midlands Ambulance Service was called to the Monkey Trail at the beauty spot shortly after 9am today.
Two ambulance crews, the Midlands Air Ambulance from Staffordshire and the Hazardous Area Response Team attended.
The service said there was a significant crack to the man's helmet and said had he not been wearing it, the damage would have been to his head.
West Midlands Ambulance Service spokesman Chris Kowalik said: “The cyclist, a man in his thirties, had fallen from his bike whilst going downhill. He had shoulder and rib injuries but avoided a head injury because he was wearing a helmet which ended up badly damaged. Had it not been for the helmet, he would have sustained a head injury.
“Crews at the scene used a technical blanket keep him warm, gave him anti-sickness drugs for nausea and administered pain relief. He was immobilised and flown to Royal Derby Hospital.”