England reveal £90 World Cup shirt but will you buy it?

England today revealed their kits for this summer’s World Cup – with the price quickly branded a “rip-off” by supporters and pundits.

From left to right: Steven Gerrard, Joe Hart, Wayne Rooney, Daniel Sturridge and Jack Wilshere model the new England kit
From left to right: Steven Gerrard, Joe Hart, Wayne Rooney, Daniel Sturridge and Jack Wilshere model the new England kit

Fans are being asked to fork out a whopping £90 for a “match official” version of the all-white home shirt, manufactured by Nike.

A cheaper, £60 “stadium” replica version is available, though the differences between the two shirts appear negligible at first glance.

The cost was quickly criticised by former Villa and Liverpool striker Stan Collymore, now a media pundit, who hit out at the price via Twitter describing it as a “rip-off” and a “joke”. Some supporters are already calling for a boycott of the shirts.

Collymore added: "You’ll hear the “extra tailoring, vents, climacool, hand sown crest by Yorkshire virgins” excuse from the manufacturer."

Nike, who have designed both the all-white home kit and the all-red away kit, say the match official shirt features a tailored fit and new ‘sweat-wicking fabric’ designed to keep the wearer cool.

Both shirts will be worn by the squad as they go for glory in Brazil this summer, with the home shirt set to make its debut in a friendly against Peru on May 30. Nike say the kits “focus on English football history and cultural design”.

“Two references really stood out during the design process for the home kit – that stunning all-white kit England wore in Mexico in 1970 and the idea of the armour of English Knights,” said Martin Lotti, the company’s global design director.

England 'Match' shirt, left and England 'stadium' shirt, right
England 'Match' shirt, left and England 'stadium' shirt, right

Yet aside from the exorbitant cost, supporters might be more interested in the fact Raheem Sterling, Ross Barkley and Alex Oxlade-Chamberlain all appeared in marketing photos for the away strip. All three are bidding to be part of Roy Hodgson’s squad this summer.

Left to right: England's new away kit modelled by Jack Wilshere, Ross Barkley, Wayne Rooney, Raheem Sterling and Alex Oxlade-Chamberlain
Left to right: England's new away kit modelled by Jack Wilshere, Ross Barkley, Wayne Rooney, Raheem Sterling and Alex Oxlade-Chamberlain

The new kit comes less than a year after the previous ones were launched and the white home kit was worn in just seven games. And perhaps ominously, the latest kits have been labelled “2014” suggesting the newest versions could be out of date within 12 months.

The trend for differing “match” and “replica” kits began in the United States where shirts of NFL and NBA teams are frequently available in different versions with widely varying prices.

Watch the behind-the-scenes video from the photo shoot, are these the players heading to Brazil?

Comments for: "England reveal £90 World Cup shirt but will you buy it?"

do lallytap

Nope and I couldn't care less !

Is Rooney £300K a week paying for his ?

The Real Netherton Baggie

Definitely not,I wouldn't buy one if they knocked the 0 off the end.

funny old world

Why would our lot need one that's got sweat-wicking fabric, whatever that is they never break one.

nik.hare1

silly price, you can buy it on ebay 3rd week in june for £10.00.

APFM141

i really do hate these plain white kits, very boring.

Rhys.wwfc

Pre-order for 65 quid from the jd sports website, still wont buy it looks terrible, got plenty of good un's from years ago anyway.

peter.lineton.9

It is possible to buy tbe blue English Lions shirt badge,for sewing on and stick-on,so that is what I will be doing. Once the badge is on a plain white "rugby " shirt, no-one will be able to tell the difference.the FA can stuff their £60 or £90 where the sun don't shine!!!

Benidorm Bill

“focus on English football history and cultural design”. 150 years and only ever won one trophy.Not much of a history !

Graham

If people want to pay those prices it's their choice and I would not criticise them but as for me ? I take the view that's about £30 a game as they will be on the way home after the first round.

Mountain Wolf

Whether or not I can afford the shirt is not part of the argument. I simply refuse to be ripped off and, therefore, will be re-cycling a nice little number from a previous campaign.

Thehoffsleftsock

Echo all of the above, id love to know how much the brazil shirt made by nike is, i bet they are not charged 90 quid.

costs a pound to make i imagine in Indonesia, £89 profit, not from me it wont.

Woody65

There will be fake ones available from a 'bloke down the pub' any time soon..... No doubt about that one.