City festival Wolvestock axed over poor sales

Wolvestock has been cancelled due to poor ticket sales, it was announced this afternoon.

The Diablos performing at Wolvestock
The Diablos performing at Wolvestock

Wolverhampton’s annual country music festival was due to be held on July 26 and 27 in what would have been its 20th anniversary year.

But Wolverhampton City Council today pulled the plug on the two-day festival due to poor advance ticket sales.

Bosses said people who had already bought tickets for the event, which takes place at the Civic and Wulfrun Halls could request a face value refund.

Mark Blackstock, the council's outdoor events manager, said: “We are sad to announce that Wolvestock will not be taking place this year.

“The event has been very popular over the last two decades and, in its heyday, attracted thousands of people to East Park.

“However, last year, there had been a huge drop in attendance figures compared with previous events.

"As a result of this, we moved the event to the Civic Halls for this year which would be more suitable for a smaller audience.

“But the pre-sale figures are extremely low and holding the event is no longer feasible so, unfortunately, we have no option but to cancel the event.”

Last year, thousands of lovers of country music attended the two-day event.

A statement regarding the cancellation was posted on the Wolverhampton Civic Hall website this afternoon.

It said: “We are sorry to announce that Wolvestock 2014 has been cancelled due to poor ticket sales. Face value refunds are available at point of purchase on return of tickets.”

Wolvestock, which started life as a free festival, used to be held open-air in Hickman Park in Bilston and then East Park.

However, there had been fears it might not survive the city council’s £123 million cutbacks which were announced earlier this year.

Traders at last year’s event at East Park said they had been hit by a drop in takings and claimed the number of visitors to the once-popular attraction had dropped.

They blamed the new £6 entry fee, which was introduced in a bid to raise £10,000 from the festival.

Another price rise was brought in this year, with day tickets for the 2014 festival advertised at £11 and weekend passes for £18.

Secure camping for this year’s event, which had promised three stages of musical entertainment, was going to be provided in West Park.

Bands lined up for the 2014 Wolvestock included the Lisa Stanley Band, John Taylor Band, The Breeze and Quill Band of Joy.

Many fans sport cowboy hats, boots and gun holsters for the festival, which attracts performers from both Britain and the United States.

Comments for: "City festival Wolvestock axed over poor sales"

JM

Something axed in Wolverhampton , there's a shock , keep paying those 60 Councillors expenses , keep paying for the Mayor and his limo and keep paying those Council Senior Managers over inflated salaries , pay for the ridiculous refurbishment of the Civic Centre but cancel everything that may provide any pleasure

Get Redrow / Morgan to subsidise Wolvestock and in return why not let him build on East Park like Compton and have done with it , or perhaps build another much needed Supermarket on it

Will the last one to leave please turn the light out

Move Wolvestock indoors to the Civic and Wulfrun ? Who came up with that master stroke ?

Thehoffsleftsock

So another tradition that started as a freebie for the people has been jacked in, £18 pass for 2 days, yet a couple of years ago it was free, i wonder why attendance's are low, it would have been a better idea to ask for donations on entry if u are expecting a few thousand people and u only need.to cover 10 grand

BlueWolf

Free Event = sell out

Charge £6 = less people

Charge £11 = no people

what a surprise,

bet some council contractor was paid thousands to do some feasibility study into the whole thing

Danimal

I have no interest in this festival at all, but it seems many do and this is proven by the many previous visitors and successful festivals.

The traders said charging would kill it - they were right and now everyone suffers because WCC wanted to raise an extra £10k

Its the short sightedness that gets me.

Not only would these people be spending money inside the Park but I am sure they would be using local shops, pubs etc in the area.

Well Done WCC - but lets face it you never wanted to continue it anyway did you?

PJW Holland

I am beginning to wonder whether the crowd in the Civic Centre purporting to be representatives of the people of the City are indeed fifth columnists for the ugly place down the road.. (10 letters, begins with a B)

This kind of decision is pure suicide for a City that desperately needs to revive itself.

Penny wise, pound foolish. Time to sack the lot.

Blue Boy

Can we presume the same fate awaits the City Show?

wolvesmatt

What a shame, the entrance fee last year was the main reason for its demise and whoever made that decision at wolves council should be ashamed of this. Im not a fan of country and western but am a fan of anything that shows Wolverhampton in a positive light as this festival used to. I am a proud Wulfrunian but am also well aware that we have little to attract any visitors to the city and this was one event that used to. Greed and shortsightedness are 2 phrases that spring to mind, poor show Wolverhampton council

Dave W.

What about putting a halt to the polluting bonfires , these park grounds cost thousands each year to maintain and are ruined for the sake of a couple of hours of utter madness , then it costs the tax payer thousands and thousands to repair the grounds . I see the damage that is done and I am not willing to keep paying out hard earned money for these frivolous events.