One unlucky Wolves fan has been left scratching his head after his Wolves home shirt arrived with the badge sewed on upside down.
Richard Gough should have been smiling when he tried on his new shirt but instead his grin was turned upside down when he noticed the badge was on the wrong way.
But the club have put things right by sending him a letter - also written upside down.
Pictures of the shirt and the letter have been retweeted thousands of times since last night.
Mr Gough, who is originally from Cannock but now lives in Macclesfield, said: "When I first got the shirt I didn't notice it because I had got one for my daughter so put hers on her first.
"I took mine off and then tried it on a bit later, and I was about to send a snapchat to one of my mates.
"I noticed it was upside down but thought it was because I was taking a selfie in a mirror but when I looked at it, it was looking back at me."
Wolves tweeted Mr Gough to show him the humorous letter they were about to send out to him.
He said: "I haven't actually had it sent out to me yet, but when I saw it, I did find it quite funny.
"I've got auto-rotate on my phone so when I looked at the picture it turned the wrong way again, so I turned my phone back and it went upside again.
"It was pretty funny, I had to turn it off to read it."
The letter shows the paper with the Wolves masthead at the top, but with the words printed on upside down.
Written by Wolves' Head of Communications Matt Grayson, it reads: "Although we've been riding on the crest of a wave recently, in terms of results, we pride ourselves on the quality of our shirts and we certainly don't get a badge of honour on this occasion."
The letter offers the fan a free ticket to the clash against Shrewsbury, and also the chance to meet the players to get the infamous shirt signed.
It also points out things aren't always bad when they are upside down.
"The world can sometimes look better upside down - least year's league table being one example," the letter reads.