A supermarket could be built at the heart of a long-awaited development which council chiefs said would be a leisure scheme while it spent more than a decade in the pipeline.
Proposals for the site, known as The Junction, at Oldbury Ringway, have repeatedly stalled.
In June it emerged that retail group Hammerson, which owns the site, was putting together a fresh planning application for the scheme.
Today it can be revealed that the council has also been approached by a national retailer, not yet named, with a view to developing a food store with a petrol filling station and other retail units.
The site earmarked for The Junction is already in the shadow of a Sainsbury’s store, on Freeth Street, Oldbury, which has 700 car parking spaces.
The latest news has emerged in an advert the council posted for commercial property advisers to help officers receive the best value as they try and sell the authority’s 12-acre stake in the site.
The advert was posted on business networking website finditinsandwell.
Peter Yeomans, who was looking after the project for the council, wrote in the advert: “The site has been a regeneration priority for the council for a number of years.
“The purpose of this commission is to assist the council in negotiations with Hammerson to ensure the council achieves the best value from its site disposal, while delivering its regeneration objectives.”
The council today insisted no planning application had yet been submitted for the scheme, and no deal had been sealed for a supermarket at this stage.
The total development is expected to cost around £50 million to make it a reality.