Budget retailer Primark will open its new store in West Bromwich on September 12, it has been revealed.
The shop will open its doors at 9am at the £200 million New Square development.
Customers have been eagerly awaiting the opening of the popular chain, which co-anchors the development.
Hundreds of people are expected to turn out to the opening day of the store.
It will join other major retailers such as Tesco, Bank and Phones4U and Odeon, which are already signed up to the scheme.
New Square opened its doors to shoppers last month.
The project in the heart of the town is expected to create around 1,200 jobs.