Debenhams today announced it was looking to open a new branch in Wolverhampton. The department store chain, says it is investigating possible locations in the city for a store.
The announcement comes several years after the retail giant, which already has stores in Merry Hill, Kidderminster and Birmingham signed up to open a flagship branch at a £300 million Summer Row shopping development planned for the city. But the whole project was scrapped in January 2011 after more than seven years of planning.
Developers were unable to get the funding they needed.
Debenhams, which recently revealed its best ever December performance, refused to reveal where it is looking to open a store or when it is hoping to welcome its first customers.
But spokeswoman Lizzie Singleton said: “Wolverhampton is an area of interest for Debenhams and we are investigating possible locations.”
Wolverhampton City Council regeneration chief and deputy leader Peter Bilson welcomed the news that Debenhams is looking in the area and said there could be more announcements.
The local authority has been targeting big high street names such as Debenhams and other firms like H&M, Pizza Express and Ask in a bid to get them to move into the city.
Councillor Bilson said: “If Debenhams is expressing an interest that is welcome news. It is a boost to existing traders and potential investors. We are working very closing with existing partners and developers we know have expressed an interest in the city and we are hoping to get some positive announcements soon.”
Last year the local authority launched a city centre prospectus to highlight what Wolverhampton had to offer businesses.