Now Wolves turn their attention to fresh image
Wednesday 22nd June 2011, 11:30AM BST.
A £40 million stadium rebuild, a £5m summer signing – and today Wolves reveal plans to overhaul the club’s brand as the wind of change breezes through Molineux.
Design agency Raw has been appointed to refresh the club’s identity and will be charged with drawing up new signage that will be installed at the revamped ground.
Today bosses revealed they were committed to keeping the ‘wolfhead’ Wolves badge that has adorned the team’s shirts since 1979, apart from a brief return to the city crest in the early 1990s.
But giant photographs of club legends such as Billy Wright, John Richards and Steve Bull in their pomp could be installed in the concourses and stairwells.
Quotes from fans about what Wolves means to them could also feature in wall displays within the new-look ground.
It comes after the club yesterday completed one of its most lucrative deals for a player in its history, recruiting midfielder Jamie O’Hara for a £5m fee and £9m outlay in wages over five years.
The signing has added to the feel-good factor around the club with a shiny new Stan Cullis Stand set to rise from the rubble of its predecessor while, on the pitch, the team has secured an unprecedented third successive Premier League campaign.
Now Salford-based Raw has been tasked with defining the burgeoning brand being forged by owner Steve Morgan.
Wolves spokesman Matt Grayson said today: “There will be no discernible change to the club logo – it is one of the most famous and recognisable logos anywhere in the world.
“What this is about is making concourses and stairwells come to life, making signage and graphics outside and within the stadium reflect the history, the present and future of the club.”
Raw creative director Rob Watson said: “Our aim is to develop a refreshed, core idea which will effect everything going forward, from the club’s consumer brand, right through to the signage and stadium experience.
“We’re working with Wolves to ensure fan consultation, via focus groups and social media, is at the heart of the project.”
The first work from Raw will be unveiled ahead of the new Premier League season getting under way in August.
Signage for the new two-tier, 7,700-seater Stan Cullis Stand will be included in Raw’s early brief as the £16m first phase of Mr Morgan’s new Molineux vision takes shape.
He told yesterday how he is hoping to have thousands of seats ready for fans to see O’Hara face his old team, Spurs, at the historic ground in September.
Contractors are preparing to start installing the frame and terracing of the new North Bank. They are on target to install 3,700 gold seats by mid-September.
Mr Morgan said he had his “fingers crossed” that fans would be able to sit there when the club faces Spurs on September 10.
The capacity of the ground will rise to 31,700 when the new North Bank is finished next summer. The £24m redevelopment of the Steve Bull and Jack Harris stands could follow with work starting as soon as the Stan Cullis is finished if Mr Morgan gives the green light.
That phase, which would see three sides of the stadium connected, would boost capacity to 37,000.
How do you think Wolves should be rebranded? Post your comments below.
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I would love to see a return to the old City crest although I understand there are issues about that legally. If not possible then the club’s motto OUT OF DARKNESS COMETH LIGHT should take pride of place everywhere, the ground, the shirts, the lot as it sums up exactly what Wolverhampton Wanderers Football Club is all about.
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Gutted that we’re keeping that outdated logo. It looks like something from an early 80′s BBC Micro computer.
At least modernise it a bit , anti-alias some of those pixels!
Bring back the 3 Wolves and the two WW’s!!!!!!
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agree with you on that one i bought a retro shirt a few years ago with the 3 wolves on there and to me its so much better the one we got now looks to cartoony,,,,WE ARE THE WOLVES,,,,ilk
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Would have preferred a return to the WW badge with the single leaping wolf, from the early 1970s or the 3 leaping wolves, but I guess that just shows my age.
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All I can say is onwards & upwards!
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Two things.
First of all can we get away from that horrible gaudy Orange strip and return to our TRUE colours of Old Gold please.
Secondly can we get away from that horrible ”plastic” Japanese badge we adorn on that gaudy orange strip.
Other than that everything is fine…….
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spot on – couldn’t agree more!
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Totally agree, back to old gold.
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wolves aint used old gold since the 50′s, and for one season in around 2001, wolves are famous for the colour shirts we have now. too change it would just cause confusion to other teams as most people dont even know what old gold looks like as most of the photos are black and white. I would like to see a wolves shirt in jjb again surely that would help us get more exposure.
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Well David look what we won in the fifty,s yes lets go gold n black
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Agree about the orange shirts.
Surely, old gold and black are Wolves colours? Old gold may not look so mod or glitzy, but orange has the same impact on me that the sight of a pink Rolls Royce would.
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Bring the logo up to date…. maybe put in some BIG teeth to show we mean buisness
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i would prefer the crest with the three wplves running
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Very well said English Exile (No 5).
Our colour is the fanous and smashing old gold, leave the orange to the Blackpools and the Dutch.
Up the Wolves.
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Regarding shirt colour I would also like to see us back in gold not orange..like our badge but maybe make it more modern..
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I would like to keep the Wolves head but get rid of the hexagon, bring it up to date a bit, I cant see why we cant mark anniversarys like cup/ league wins with badges like the 3 wolves or the ww badge or city crest, or we could even put a badge on the sleeve above the prem badge, as Everton did a few seasons ago. I dont think wolves always celebrate there history enough, Arsenal this season have a comemerative kit we havent done this, I remember Preston celebrating 125 years a few years ago, why didnt we, we were founding members of the league too?
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Completely agree. As a graphic designer, I feel the head is actually decent (maybe a few proportional tweaks) but the hexagon isn’t great. I think the main problem with the logo is the way it’s often finished in gaudy and tacky colours/materials!
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English Exile and bickleywolf – I agree, true Old Gold, please. UTW
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freddeno – good to see there is a concensus on this.
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I would put a St.Georgs’s cross under the Wolf’s head to let people know that Wolverhampton is in England. It would also give our club a global quality in terms of marketing!!
As for the colour of our shirt……leave it alone it is perfect!! At least we don’t have silly stripes or a two tone colour strip like certain teams i could mention!!!
UTW
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critics out in numbers as usual, theres nothing wrong with the badge or kit, stop trying to find something to moan about.
IF we do change the badge, then maybe just have a simple black wolf’s head, with ‘out of darkness cometh light’ circling it
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Disappointed the contract couldn’t have gone to a local agency. Looking forward to seeing the results though!
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Stuart now that is something – the contract should have gone to wolves supporting locals who wouldn’t have to consult fans because they are fans – the club should support the community that has supported the club.
As for the logo it’s fine the only other one worth calling that was the good old WW we used to find easy to draw everywhere, and everyone knew what it was.
The colour should revert to the old gold and the strip should be locked in for five years to stop ripping fans off with a new one every season – lead the way Wolves.
The worst thing is the horrible sporting bet logo – now that does need a revamp.
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You do realise that by putting out a new kit every year the club significantly increases revenue which they can spend on transfers and wages? Or are you against that…
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I like the current crest but agree that some minor tarting up, to bring it up to date, would be a good thing.
Agree with comments about the gold, but lets not go too far and end up looking more of a metalic brown as has happened in the past. The new strip is even more orange than last years, so much so that refering to it as ‘old gold’ has become a joke.
It is now text book orange.
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Old gold please!
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the strip when we were winning everything in the 50′s and 60′swas the DB’s lets go to that with the town crest and motto because if looked at sensibly that is what our great club has done
UTW onwards
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Just keep the quality high no cheap and nasty logos its part of our bragging rights with the boggies in sandwell.
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Back to Old Gold and the Wolverhampton City Crest for me!
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iagree but get rid of that stupid sporting bet logo !!
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Old Gold and Black please. Logo is fine.
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I too like the three running Wolves.
I also lke the idea of the St Georges cross incorporated within the logo, in much the same way as alot of the Serie A italian teams do with their Tricolore.
‘Out of Darkness Cometh Light’ not the most original, but certainly apt.
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I agree with the colour comments, but the up to date comments i do not agree with. I feel the minimalistic approach of our badge is one of the more up to date badges of any of the premier league clubs. I think the great thing about the wolves brand is it is one of the few badges that you can immidiatey tell which club it belongs to, without the need for text.
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Good point and i totally agree. Why change something that already does what it needs to do?
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i wandered if anyone can tell me whats happening to the commemerative bricks that were in the north bank and indeed all around the ground when they do phase 2 of the re developement .
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I read somewhere, in the programme I think, that these bricks will be reinstated in the new stands.
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@15 I quite agree, surely there’s a marketing agency in The Black Country that we could have used.
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Leave the logo alone it’s modern enough.
The 3 wolfs & the WW logo is naff & is outdated.
And the colour of the strip, its gold & it’s unique.
For you guy’s that are asking for the ‘old gold’ colour, I hope you aren’t craving that horrible orange/brown colour we had in 02/03, now that was disgusting.
But I do agree that our brand needs some work, as does the official mercandise the stuff in club shop is nothing but cheap tat, no one in there right mind would be seen dead in it!!!
A couple of years ago they had some decent Glenmuir shirts & jumpers in there with discreet logo’s etc, quality!!!
It was in there for less than one season, then gone never to be seen again!!!
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sensible poster. Agree with all that is said hopefully this company can provide some answers to issues.
Branding companies look at ways to help promote the current brand and make it more effective. They are not a brand DESIGN company
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Old gold is a deffo !!!
and the modern Wolf head is now too round and the eyes not mean enough look (ie too triangle)
also love the city motto too !
infact while were changing everything, how bout ditching ho ho silver boooring and bring back the LIQUIADATOR !
I know, i know not going happen but can dream cant i ? lol
UP THE WOLVES !
OH and can we have our kits made by Nike or Adidas next yeat while im at it ? :)
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I wish we would get rid of that horrific chav Wolf head badge. Every other club has a traditional understated badge. We have something a 4 year old kid would draw up. Bring back the town crest and definately the words ‘out of darkness cometh light’!
7 weeks on Saturday. Roll on !
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Old gold and Wolverhampton City crest please.
The club’s unique stage name is Wolverhampton Wanderers. Wolves is a nickname.
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PLEASEEEEEE dont change the wolves logo, I have the current logo tattoed on my chest :) I guess I could have the new logo tattoed on the other side!
But I do agree we shud revert back to the old gold.
WOLVES AY WE………
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29Stafford DeWolf
Agree apart from my contentious point to freshen up the Old Gold (which tends to look dirty on some of the more recent strips) and go for “yellow and black”?.
Is De vries the second Major signing?
O Hara firming up on previous loan, is this years signature signing, and an untried, inexperienced De Vries on a free is hardly major.
Come on Morgan invest in the Team, we have only heard from you about the Ground and this Logo nonsense.
Taxi
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Good to see that you seem to run Wolves’ transfer policy. Obviously you think we should have signed everyone we need before the window even opens? Let the club do their business… In two days we’ve now signed 2 players that improve the squad. Be happy!
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A statue of my hero the great DOOG should be built he did more than anyone else did same on you wolves owners get it done.
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Vindilupi – agree what he did on the pitch. Great player. Off the pitch sadly the Doog will be rememered for bringing in the Bhatti’s – enough said.
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As the article says, there will be no change to the logo (praps a bit of Botox here and there), the plan here is to improve the brand image on the new emerging Molineux. It’s great to name stands after former Wolves stalwarts, but, how much better to illuminate those names with larger than life images and graphics. To approach Molineux and see a giant sized Peter Broadbent, Ron Flowers, Norman Deeley, The Doog, Kenny Hibbit, John Richards, Derek Parkin, Mike Bailey, Steve Bull, Robert Taylor…. and a host of other old golden daffodils.
Agree about the colour, the old gold isn’t exactly orange but it’s getting that way.
Did the new kit arrive by the way ?
It was a news item up there with the Greek economy riots, the FIFA bribes scandal and Pippa Middleton bottom at Ascot.
Trust the quality has been okay.
There were fans thraetening to rip up their season tickets 12 months ago. Didn’t see anybody itching like a man on a fuzzy tree in The Steve Bull last season
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Cuddly, Robert Taylor indeed!
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Robert Taylor, Roger Eli, Peter Zelem and Ray Hankin would be ideal for the toilet walls!
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Oh, for Pete’s (my) sake! The “brand” indeed! What a load of nonsense. What do you think is going to happen, we’re going to entice a load of Baggies fans over because they like our new colour scheme?! It’s football, not a handbag.
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No, it may not increase fans in the area, but think internationally.
More fans equates to more revenue and more players/wages can be paid for.
Also, if you capture more fans, they tend to make trips from their part of the world, would visit Molineux and Wolverhampton and most importantly, spend their money there which supports local business.
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it will help keep the young kids that are growing up and getting into football interested in a team outside the top 4. ie their local team. increase the stature of the club and hopefully they wont fall into the trap of support man u or chelsea and will keep a fan base capable of filling our increased capacity into the future.
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Wolfshead logo deffo needs some modernising, and i have just dug out some old shirts to compare with my new one that arrived today, and it is definatley more Orange, but there again the future does look bright !!!
P.S how about a return to the all Gold strip i think we went to in the 70′s
Come on Me Babbies
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I agree with so many of the comments already made, back to “old gold” and back to “the Wolverhampton city crest”.
This would be truly represent our great club and bring them equal to the other leading Premiership clubs who do not significally change their colours or club badges.
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31 Barnes 1959. How right you are, you are so perceptive.
Major signings ! Where are they ?
Have the 3Ms all gone on holiday ?
Moxey should be out there signing Lionel Messi on a pay as you play contract, instead of swanning up and down Weston-Super-Mare promenade in his Raybans.
That Kaka could do a job, find him a little town house in Bilston, he could catch the Metro in. Save on the old exes.
Come on Morgan why the delay ?
Tell him Barnsey.
Take off that hard hat and get that big bag of money out, Morgan.
We don’t want goalkeepers Barnes has never heard of.
We’re behind you Barnsey. All five of us. (Sorry three of us, two have just defected to Birmingham City, there’s more room down there)
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MAJOR signings? No chance, we will pay over the odds for relegated teams players who were so good they went down, or teams who nearly got [promoted but didn’t because MM helped certain players into the game.
I am happy we stayed up but it was by the skin of our teeth, WE NEED A PREMIERSHIP MANAGEMENT TEAM. Then we could play in green with a rabbit logo, so long as we go for more than survival.
And someone mentioned the Doog! For gods sake honour what he diod on the pitch forgive and forget his BB mess. The man was a god in a Wolves team the won things!
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I agree with 23 wolfhedd, I think the current club badge is one of if not the most modern club badge in the league. I don’t feel Wolves need to be blazoned with slogans or texts like Blackburn as the wolf head and our colours are iconic enough. As far as the kit, I would like a bit more gold/toned down orange but is hard to get gold without it looking shiny, its a hard balance between making it look vibrant or dull, and I like the vibrancy, as its modern, different, see us apart from other clubs and it fits with out stadium which is not subtle and quite striking. Regrettable the town crest and the old three wolf’s logo would look dated nowadays for a modern football club in my opinion. I would rather be seen by other that we are embracing the future, not hanging on to the past.
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BRING BACK THE OLD GOLD PLEASE.
FOR THE LOGO LEAVE ALONE ITS KNOWN AROUND THE WORLD. IF WE ARE GOING TO CHANGE ANYTHING CAN WE CHANGE HI HO BACK TO THE LIQUIATOR.
UTW.
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SORRY LIQUIDATOR.
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Just a horrible thought, with the colour of the shirts getting more Orange (and the fact this is the third new one in as many seasons )i hope Mr Morgan is not trying to slowly turn it………..RED !!!!!
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Hear Hear for the Liqiudator, apart from Chelski have nicked it now !
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The Liquidater reminds me of goin to the match with me Dad in the 60′s and with me mates in the 70′s, it pulls at the Heartstrings
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I like the current crest. It’s instantly recognisable and has character.
The colour of the shirts is something I would change however. As previous commentators have said, a return to old gold would be fantastic. I rather liked the black sleeves we used to have as well.
Looking forward to seeing the stands completed!
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I personnally have never liked the logo, but it’s not this most important issue regarding the club.
I agree with some others who have posted on here and would prefer the Wolverhampton City badge. Maybe the club could offer the option of either as a compromise.
#26 Grace
I agree with you comments on the merchandise.
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I’ve recruited a new fan – my girlfriend. She’s from Cheltenham so finds it difficult to pronounce ‘Old Gold!’ She pronounces it ‘Owd Gowd’ bless her. That’s when she’s not calling it ‘orange’. But she’s mad about everything else to do with Wolverhampton Wanderers and can’t wait to come with me to next season’s games. She’s also a (very fit) fitness instructor who likes to wear tight black outfits so any changes that would include more black would be perfect – away kit for her methinks. UTW
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34 “Brand, nonsense” ? “entice Baggies fans “?
How naive are you ?
First. The idea is to increase local fan base to fill the stadium.
Second. We are in the Premiership, which is televised all over the world.
Do you realise how many millions of dollars worth of shirts are sold to fans just in the Far East ? Never mind the Antipedes, Africa and the Americas.
It’s not all Manchester United !
If you don’t understand the power of marketing, Simple Simon you won’t sell many pies.
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Ah, sweet, an E&S reader who’s read the Media Guardian a few times and thinks he’s Alan Sugar.
1. You’re not going to bring bums onto seats by tinkering with logos and colour schemes.
2. Nobody in Sydney, Shanghai or Sao Paolo is going to be saving their wages up to buy a Wolverhampton Wanderers shirt any time soon.
Even so, thank you for your time. In answer to your original question, a fat lot less naïve than you.
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I have to say that i have relatives in Sydney, who support wolves, and know that there is quite a large wolves fan base over there.
As for the brand comments, I have to agree with Micko, we need to get the youngsters looking at Wolverhampton wanderers and supporting us. I think its less to do with enticing people from other cities/countires, but enticing the future fans, who may otherwise go and support Utd or Chelsea. Glory hunting seems to be a regular thing, lets get those fans pumping their money into our club, not the bigger clubs. The only way we are going to do that is by finnishing higher up the league, having a stadium to compete with the big boys, and having a good brand to go with it all.
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Hi there Simple Simon
1 I suggest you read the article again. Logo tinkering ? Colour schemes ?
Think you’re rather confused up there in your ivory tower.
2 How out of touch you are. Watched a Wolves match televised live in Hong Kong last season. True, a good many ex pats some in Wolves shirts, but, also locals, and again, some in Wolves shirts. I also suggest you peruse the posts from other far away places and tell me there’s no interest in Wolves on which to build.
You also failed to comment on selling the brand image around the UK to youngsters who otherwise grow up wearing United, Chelsea and Liverpool tops.
Naive ? Yes you certainly are.
Don’t take The Guardian, by the way. Much prefer the Daily Star.
If I see Rob Watson of Raw on my travels I’ll tell him to make sure the concourses are especially wide, so you can drag your inflated ego to the matches. Should you go.
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Im from Wolverhampton, supported the wolves all my life, now live in Auckland New Zealand and we have Wolves fans here. Found out he other day even have a few baggies,sky shows all the premier league games. My car reg is WQLVES the brand image has been seen, even down here!
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“Simple Simon”! That’s awesome!
I’m happy to hear that Wolves are so big in Hong Kong, but sadly, for all the world knows, you could and probably are making it up to support your argument or lack thereof. I didn’t “fail to comment” on “selling the brand image” (do you even actually know what that phrase means, or did you read it somewhere and think, “Ooh, that sounds nice, I’ll drop that into conversation sometime”?) because there’s nothing to comment on. United, Chelsea, Liverpool are massive global brands and forever will be, and so their tops will be worn throughout the world. Wolves are a mid-to-low level top tier team with aspirations of crawling up the table, the idea that we’re going to milk the Far and Middle East for their spondulicks is the stuff of – we’re back here again – a very naive and simplistic mind. So it’s quite ironic that you’re opting to call ME simple, really.
And once again, for the cheap seats, you can’t persuade random punters to support a random football team using pretty murals and bronze busts of Stomping John Paskin. This is all smoke and mirrors and, happily, not everyone seems to be being vershimmled by all this 21st century adspeak gobbledygook. And as an aside, I’d question the sense in making a concerted effort to prise extra cash out of the region with some of the worst unemployment figures in the country in the middle of a massive economic depression.
And you wonder why I have an inflated ego…
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Petenuts
Digging that hole deeper and deeper, methinks.
However your not all wrong.
Got me bang to rights on Hong Kong, the bus doesn’t go that far. Pony trekking to Codsall this weekend.
Keep punting those pies.
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I’m from Sydney and I regularly save my wages to buy Wolves merchandise. I also made a trip to the Wolves v Sunderland game. In 2009 I went across to Perth to watch the team play Glory and found so many people in Wolves gear.
I have also seen people around the city and country with Wolves shirts and other merch and I always ask how they came to support the club. If they don’t have a family connection to the club or area most people are drawn in by the colours and logo. This is precisely why the club should be constantly thinking about their branding and advertising.
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@ Micko
Putting a “methinks” at the end of an assertion actually descredits it, rather than bestows upon it the air of erudition for which you are fruitlessly grasping. Youthinks, you see, incorrectly.
And, for the love of God, it’s “YOU’RE not all wrong.” Simple!
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Petenuts You haven’t go this one right.You say that Man U Chelsea and Liverpool are global brands and forever will be.
Chelsea only joined in 10 years ago or whatever it was. If you are saying we shouldn’t attempt to grow our international market then you are wrong. We have to start somewhere and there are a lot of older fans around the world that will by into that. To say that maketing Wolves is nonsense, is nonsense.
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Chelsea: billionaire owner with untold riches to throw at brand. Location in fashionable central London. Connotations of style and swinging London. Massive appeal to people with obscene wealth at their disposal. Likelihood of titles now and in the immediate future.
Wolverhampton: lower-middle table perennial strugglers. No glamour players. Owners who practice frugality and fiscal good sense. Location in city recently voted one of the ten worst in the world. Connotations of dullness and comedy accents.
We’re fiddling, if not while Rome burns, then certainly while Rome will get no benefit whatsoever from the aforementioned fiddling. You’re all being hoodwinked by flashy meaningless buzz-words.
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Resorting to being headmaster, eh?
We really are lost in the wonderful world of marketing.
Like I said before, we all make the odd typo
wtat
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If “resorting to being headmaster” means “trying to help you successful;y come across as smart when you try to come across as smart and fail”, then Micko, I guess I am doing that very thing.
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Pete, This is very heavy stuff,isn’t it? But I think you are going a bit far with that bust of John Paskin.The point I believe you are making is,shirts and logos do not make that much difference.The Wolves were known throughout the World,not because people liked the old gold shirts,it more to do with Wright,Slater,Hancocks,Broadbent,Mullen,Flowers etc.My lad is a Wolves fan not because of the colour of the kit,but because he saw Steve Bull hammer in lots of goals in the late eighties. As for me,I saw the Doog and Peter Knowles.It may come as surprise to some but a football club tends to thrive on quality footballers.It is a bit like a vineyard needs a good grape.For those who think it is a matter of faith,well they should try going to Church.
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Lets hope they get us a new website too – as the current one is bobbins.
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Agree, its crap.
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The Liquidater reminds me of the first ever match i went to with my dad back in the 60′s, sitting in the north street stand, what is now The Steve Bull, beat Cardiff 2.1 i think,and here i still am season ticket holder in same stand all these years later (and i live in Cornwall now !! )
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im just wondering if everyone will moan if we did go back to old gold, as I recall we tried it in the early 90′s with the then town emblem on and it got panned as it was almost a shade of brown?….but i agree the new shirt colour is too orange, infact i personally cant stand the new shirt and dont believe for a minute fans feedback was responsible for that, there is no design or style…it is basically a silk t-shirt!
We definately need to update the badge, even just adding something like Wolves F.C. to it would improve it.
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The new kit looks far too orange. Wolves are famous for old gold and black! It sounds like the wolfhead logo will not be changed too much. I agree with most that the town crest is best but in the article Larry – sorry Matt – Grayson said that the current logo will stay.
As for the token poster, slating our latest signing? De Vries was offered a new lucrative contract by Swansea but has quoted that he wants to take up this challenge, as he wants the number one shirt and be established in the Premiership. Furthermore, Wolves are obviously a miles bigger club. He kept a record 25 clean sheets the one season and to me sounds a very good goalkeeper!
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you can see the new badge and colour already on the new strip.
What i would like, is a new range of ties.
Something a bit less early 90s would be nice.
On a serious note, although you can tell i mean it on the ties, the match day experience in the SouthBank leaves alot to be desired – apart from the match – match day queues meaning you miss the start -if you have a life, cramped space and not enough counters for eating, tv is behind a pillar!, smoking in the loos, rubbish all over the gaff – i could go on.
Its pants, never mind a new sign – a fundamental re-evaluation might help.
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Just did the Maths on O’Hara’s wages.
Just shy of 35k a week.
Our best paid player i would think, and probably what the club is looking to offer Doyler.
Thats based on 52 weeks a year, not bad, not bad. I think he might find a property in the local area on those wages.
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Yes, please let’s go back to old gold – our true colours!
But leave the logo alone, I have just had it tattooed on my chest!
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London Wolf – commemorative bricks from the North Stand – if I remember rightly, the Club intend to reinstate them in the new stand.
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There is a wonderful pic of Billy Wright leading out Wolves against Honved under the (then) new floodlights (must be circa 1954). He’s in what must have been a one-off shirt for the occaision, but it shimmered under the lights – fantastic! That image has always stayed with me. Can we have them please!
UTW!
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Keep the current Wolf head logo but modernise, its one of the strongest and most recognisable images in the Prem…the town crest reminds me of the bins.
And, 27 YES…why can’t we have a kit supplied by a decent, market leading sportswear company e.g. Nike, Addidas, Umbro even…..let’s face it Burrda are the Matalan of footy kits…..check out their website and you will see that we are keeping company with the likes of:
A bunch of Arab football clubs
The Belgian National football team
Leicester City Football Club
A couple of rugby clubs.
The USA handball team (headline news)
The Wolves shirt, by the way, is listed last.
And they screwed up the supply this year.
Rubbish.
Sack ‘em.
P.S. Personally, I would probably spend significantly more cash on Nike/Addidas Wolves merchandise (well said also 26).
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What does it matter to you if we have the shirt made by Burrda instead of Adidas? I suppose it doesn’t improve your physical performance enough… I haven’t heard the team complain about it yet.
Did you ever stop to think that Burrda offered us the best deal and that our club may not have been offered sponsorship by Nike? Personally I think achieving a record kit sponsorship deal which can be used to improve the squad is a lot better than having something to look at.
And if you don’t like the shirts, don’t buy them. The club will then react to this by changing it next time.
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Did you ever stop to consider that if we had supperior quality shirts and associated merchandise then the longer term retail sales might outweigh whatever the short term benefits are? Like it or not people buy brands, including when it comes to football merchandise.
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As it’s a Salford-based agency it may be doubly important to impress on them that the club colour is old gold, not red, or indeed any other colour, probably red, that they might come up with.
Old gold top with black collar is us, (not too far off the junior top, the one without the advertising hording attached).
For blazer-wearing types the city crest on the breast pocket might do the trick, the wolf head, bless it, might just be a touch difficult to pass off at the parish social, afternoon tea at the vicar’s – just one cucumber sandwich thank you, Henley etc.
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The logo is a our identity. Its modern and easily recognisable. For marketing purposes it is our ace in the pack. No other club apart from Arsenal with their canon comes close to something so uniquely ours.
The city logo is too old fashioned and “local”. Wolves’ catchment area ia far beyond the city and with the right promotion, we should have far greater support; south staffs, Mid Wales, all the way down to Bristol and the Cotswolds, there arent any Premier league teams. We should promote ourselves as the WOLVES and not just a team from Wolverhampton. To so would mean a half empty stadium.
Regarding the shirt color – metalic shiny gold would look fantastic and modern. Enough of the gaudy orange.
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I’m Happy with the Wolves head getting a new modern look. I’d like to see some more Union Jacks flying at Molineux. Sir Jack would love that too. Wolves, British & Proud Wolf.
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prefer the colour of the strip from the late seventies, as for logos,badges, etc, would prefer nothing just a simple understated wwfc.
and as for the brand re-image, just moving with the times i suppose,
on a different subject, sebastian bassong and jhonson would be a good additions to the back four and a left back, utw.
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Old Gold, yes please
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Keep the wolf crest and put the tricolor under it as there is more Irish on the team than English .only joking .think wolves will have there best season yet in Prem keep the faith
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Has anyone actually read this story. They say they will NOT be changing the badge too much!! So all the comments about the none Wolves badge are pointless.
To re brand areas around the ground Id look no further than Chelsea. They have a long wall at Stamford Bridge with pictures of players and other club related pictures.
But the main attraction is a team picture on the wall with a stadium seat in the middle so you can have picture with team.
Also look at Arsenal, all around the ground they have pictures of back of old/ fans favs players shirts. I think I remember seeing a team picture blending in all the team photos from years gone by, that was impressive!
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Logo is one of the best in the league and shouldn’t be changed too much, I do agree with old gold not orange though !
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We true fans dont like the so called old gold and black it looked too much like pigs liver and charcoal, our new yellow is much better.
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Bring back the city crest or put it on the back
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1) Old Gold shirt , round neck , black trim to collar and cuffs.Pure and retro.
2) Shield motif as on Manders shirts.Best logo for me by far .
3) Sponsers name in black .
4) All black shorts.
5) Old gold stockings / black trim no motif.
6) Liquidator back , shades of Bully.
7) Double over throstles.
8) Place in europe.
9) Not much to ask for is it?
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Stick with the crest! There doesn’t always have to be something to moan about! If we do need somet btw, it would be a new striker! Shane long, maybe even yakubu, dj Campbell, just as long as we dont have DOYLE as the only option upfront and park hi-sung is goin up for grabs so maybe a loan offer worth 50% wages offered! WERE GONNA WIN THE PREM NEXT SEASON! :D
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if you listern to the comentators on tv or radio they always say wolves are in there famous old gold and black what rubbish its more yellow so please can we have our famous old gold and black back please!forget the city crest the wofs head is world famous.
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Old Gold is an absolute must for the kit and a return to the more tradional white away kit would also be nice.
How about copying Everton’s unique way of telling the clubs history. They incorporated it as a number of frezes and bolted it onto the stadium it looked very good.
Finally, why not create an avenue of statues leading to the ground. Commerating famous players or moments of the clubs history.
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Why rebrand, we have the wolfs head for about thirty odd years now it is instantly recognisable from everyone wolves or not. Good idea about putting posters of old wolves players in concourses. I don’t like the idea of putting the town crest or motto on the strip, as they are two seperate entities and was only done for two seasons when we won the cup.
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Please bring back 3 wolves running with bit update and I like wolves kit to be sold in big sports store. Like jib or sportsworld so wolves fans like me, who lives in London. I can’t travel to molineux to buy. Finally why wolves can’t get kit made by adidas, Nike, puma or umbro. If I remember back in 70,80 90s wolves kit was made by umbro!! Up the wolves!!!
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One you can purchase the shirt online!
Two not selling the shirt in sports stores means ALL the revenue goes to the club
Three what is the obsession with people wanting a big sports brand making the shirts. They take a bigger cut, reduce the revenue of the club. Its a football shirt not a fashion item!
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37Fozzy Bear
You are overeacting.
IMO fans being conned again.
Taxi
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Why are we playing in orange?
Sorry about yesterday when talking about 80m per season.
The papers over here quote in us dollars.
So 3 seasons x 40m pounds= 120m
If O’Hara is on 35k a week that’s about 1.9m per year.
If we had 12 players on 35k per week what would cost aprox 23m per year.
Moxley can have 2m per year and we would still have 16m for transfers and fees.
The point I am trying to make is that we dont spend 40m per year.
Am I correct in saying that the ticket prices are the same as when we were in the championship?
Does anyone still want Wayne and Carl?
Sell them and get Parker from West Ham
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lets go for the cheapest, keep the spending down.
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Same as the goalkeepers green thick knitted polo neck jumpers and their peeked caps its all old fashioned and gone,I remember the Batthi brothers, those days are in the history books now.
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A less angular wolf face that could come out of darkness – promising light.
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The Liquidator was never the tune i associated with us when growing up. We used to run out to ‘Time Is Tight’ by Booker T; a far better anthem!
The Wolf’s Head is a recognised Design Classic, it was even hailed as such in a (non-sports related) text book when i was at college in the 80s, althogh the unnecessary ‘border’ effect that was introduced in the 90s rather dilutes the iconic image. As for the Town Crest; we all know the Club represent the most marketable/recognisable brand coming out of the City, but we haven’t always been best served by the ruling authority who didn’t want to know us in the bad old days; and I feel we ought to preserve our independent identity.
As for our marketing strategy in general; sorry, but I think it’s been consitantly awful for years now. Rubbish kits (WHY can’t we employ a more prestigious manufacturer?????), naff merchandise in general, cheesy match-day ‘entertainment’, and a perculiarly outdated media profile embodied by Miami Vice Style Refugee Jez- all make me wince compared to other, more savvy Clubs.
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it aint broken
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Never liked the wolf head – doesn’t the Leicester fox look similar? The 3 wolves across the chest were fine. Liquidator – yes. Also how about the Happy Wanderer? I never used to know what that tune was in the 70s until much later.
And how about getting a sponsor that isn’t a betting company?
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If they are serious about branding they need to get a swatch book and stick to one colour old gold.
It may be hard to get consistency but it looks silly having various shades of gold, yellow, orange everywhere. For instance this years shirt looks too orange for my liking and differs in shade to last seasons shirt colour even though it is made by the same sponsor.
Until it is appreciated that this is important I don’t see how this rebranding exercise can be taken seriously.
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Old Gold, Old Gold, Old Gold, Old Gold.
A couple of years ago Arsenal & Barcelona had a second strip that was Old Gold and it looked really classy.
I’ve been longing for the club to hark back to its traditional colour.
I have not bought the home shirt for over 15yrs because its not Old Gold but have bought the away shirt only.
Please Mr Morgan get it changed back permanently – obviously too late for this season but definately for next season.
I guarantee more supporters than ever would buy and Old Gold shirt.
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I would like to see a shield back around the crest as on the shirts from 1989 to 1993 – although it can be more modern than that. A gold kit would be nice too! Our kit is so orange we needn’t bother changing to our away kit when we play at Norwich.
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Harrywolves, have you heard of online shopping ?
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Hang on a mo’ you logo change callers, we’ve just had next seasons kit released in the shop featuring the wolf head!
(And as said in the article “committed to keeping the wolf head”)
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Does it matter what shade of orange or gold the kit is. Its all about the football and waking this sleeping giant, not a fashion shoot ladies!
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what worries me is what a company in salford know about the passion of us wolves fans , surely we should be consulted as to what we want in OUR NEW STADIUM, we all have gold blood running through our veins so we know whats best , as for people wanting the town crest back on our tops , stick that where the sun doesn’t shine , we aren’t wolverhampton wanderers amymore , WE ARE THE WOLVES so lets keep the head or bring back the 3 wolves
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I would like us to use Old Gold & black as it woulassist us in our merchandising. We must be the only Premier League team where you can buy hat, gloves & scarf all in differing shades of orange.
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54 –Wiltshire Wanderer.
I know all about the ‘Floodlight’ Shirts. They were made by a couple in Finchfield named Jones. They were made in a DAYGLO silk material which at the time was very expensive. Sadly they only stood up to one game as the material was quite flimsy, however, they did look fantastic. Yet another first for the great Wolves, seems we are lacking that sparkle at the moment.
I would love to see us go back to the traditional colour, a Retro shirt with a conventional collar in black with black trim on cuffs and sleeve ends only. We were never Orange or Yellow, We are OLD GOLD and if someone looks hard enough there just maybe a BS number for it. It is a selling point get it right, we are not Watford or Hull or Timbuktoo’s away strip, We are WOLVES —Old Gold and Black ! Come On Moxey, get those creative juices running, why pay someone else, it’s not brain surgery.
Logo ? The Town Coat of Arms plus the single head, use both. It was said during the fifties that the success at Wolves drove many Worldwide buyers toward local industry, if we have any left it may work again.
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BS381C is the colour specification that used to be the standard that was used for most of my time in industry.
There is no “Old Gold” shown on the normal chart. Nearest equivalent is perhaps shade 356 – Golden yellow. That said, there may have been at sometime in the past a specially made up colour produced.
As we have had a variety of colours over the last few years, peoples perception of what the colour “Old Gold” is may also vary.
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Def not 356 from the BS list – maybe nearer #DD7500 from the hexidecimal classification?
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Improve the image? What with the most miserable Manager on the planet, stingy Chairman and delusional fans; Dear me; Who the frack is DORIS DE VIRUS? Aint there enough DORIS’ at the club already! How about the new signing O’HARA, all he’s been saying in the press and radio interviews is how upset he is at leaving Spurs, that he was never given a chance, loves them, what does that say about being at Wolves, ‘flag of convenience’ comes to mind; Untill the Chairman gets real and pays the going rate, untill a proper Manager is installed, WWFC will be seen as bottom 3 fodder;
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Right, what do you reckon Wolves people ?
Sporting Betcha is offering the following odds on which lot ‘anne’ supports.
7/1 Spurs. Outsiders. Too busy worrying about Modric, probably didn’t realise O’Hara was actually one of theirs.
6/1 Wolves. There is an antiMick brigade out there which could make this a good outside bet, but, no mention of Ward (and love child) makes the canny punters shy away.
4/1 The Villa. No, they’re all out of venom after the mass demo of 247 fans, also too arrogant to even think about Wolves.
9/4 The Albion. Maybe, but there are a lot of big words which maybe beyond most of the Baggie posters. Certainly Jack the Hat
2/1 The Blues. Bookies favourites. Bitter about Steven Hunt’s goal, bitter about us trying to asset strip their better players, Bitter ‘cos they can’t pick up the Europa League on C4 in Birmingham.
Whoever it is definately needs medication
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Keep the logo – add the motto – bring back old gold shirts – stay in the premier league.
Champion!
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Keep the badge. It’s great.
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I recently discovered the ‘other football’ last year, so I’m probably not qualified to comment, but just a few quick points from the other side of the Atlantic.
1.) Wolves’ logo immediately jumped out at me because it clearly stands out from the other logos. I’m not saying it’s better or worse, just that it’s unique and instantly identifiable.
2.) I watched about a dozen Wolves games on Fox Soccer and 3 more on ESPN2, so the club is getting some exposure here in the US.
3.) Football (NFL) has been in lockout for over 3 months now. New season might not start on time. NFL is the biggest sports draw on American TV, and it’s not close. ESPN and Fox would have to find alternative programming, and after NCAA football, EPL might be the next, logical choice.
Bottom line, this could potentially be great timing for Wolves to try and brand themselves in the US
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As Matt Grayson of Wolves said in the article above the club badge is the most famous and recognisable anywhere in the world. So maybe the only change will be to put it in a circle instead of the hexagon. So please people leave the badge alone!
Regarding the shirt colour bring back the Old Gold and leave the Orange to Blackpool and Holland.
Today our Malta Wolves Club will be holding its AGM during which our Player of the Year will be announced while on Saturday we have the End-of-Season Buffet Dinner at the Preluna Hotel in Sliema. UTW.
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I’m a Wolves Supporter and Live in Sydney and I know a few other Supporters as well so were not all manu liverpool or arsenal supporters UTW
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I can remember being a kid, sitting on the bus going past the old Wolves Club/Bar on the Waterloo Road with the three wolfs sitting proudly above the doors… My other half is a Londoner and A Spurs fan so get to see their merchandise catalogue on a regular basis and the things they sell are brilliant.. I sit there saying “I wish Wolves would sell things like that”,.. They use all three of their logo’s the cockerel , their logo .. “to dare is to do” and the clubs initials TH…. This enables them to sell more … We are a big club… So we need to run with the big boys… Let’s get the Wolf Head… Three Wolves and “out of darkness cometh light” used regular and let’s get everyone knowing who we are and our history… I definitely think we need to get rid of the Dorito coloured shirts and get back to the traditional Old Gold… WE ARE WOLVES AND LET OUR PACK RUN PROUD!!
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