Hotel bosses in Wolverhampton have started the summer on a high note as hundreds of rooms across the city have already been snapped up ahead of this year’s V Festival which kicks off later this month.

The annual gathering, which attracts more than 90,000 revellers to Weston Park on the Shropshire/Staffordshire border, has been sweet music to the ears of hotel owners throughout Wolverhampton. The event, headline by Kings of Leon, takes place on August 21 and 22.

The news comes as hotel bookings website LateRooms.com announced a 47 per cent increase in bookings in the Staffordshire area over the V Festival weekend this year compared with the previous weekend.

Website bosses also claimed more and more revellers were swapping canvas for concrete by opting to stay in hotels rather than tents.

The city’s Novotel, in Union Street, is already sold out with more than two weeks to go.

Reservations manager Dalene Lazarus said: “We are fully booked already and there are no other group bookings for other events so virtually all our customers are going to the V Festival.

Business has also been booming for the Connaught Hotel, in Tettenhall Road, which has enjoyed a busy time ahead of the annual music extravaganza, with more than 70 of the building’s 90 rooms already booked up.

Gemma Pox, reservation manager at the Ramada Park Hall Hotel, in Goldthorn Park, said that the hotel was almost sold out on Saturday 22.

By Matthew Viney