Why are so many sellers being over-optimistic?

Thursday 28th October 2010, 10:01AM BST.

Rightmove listed 105,769 properties for sale for the first time in September
Rightmove listed 105,769 properties for sale for the first time in September

How can Rightmove, the leading property website which lists around 90 per cent of all homes available, conclude that asking prices rose 3.1 per cent in September – a few weeks after Halifax produced its controversial finding of a 3.6 per cent price plunge in the same month?

Housing market commentator Henry Pryor thinks he can explain it.

“Every October, people who have a good summer decide to put their house up for sale, and in most years they ask about three per cent more than their neighbours who launched in the summer.”

In total, Rightmove listed 105,769 properties for sale for the first time in September.

But the average price of homes listed jumped £7,000 on the August figure.

Pryor says: “Of 105,000 homes newly listed, only 9,000 of these optimists will find a buyer in the next month, leaving roughly 92 per cent wondering what to do next.

“Rightmove’s numbers suggest enquiries for a property fall by over 50 per cent after the first week, so getting the price right in the first place is essential to draw the viewers.

“Appearing cool and aloof can feel good but serious sellers know you can’t sell without interested buyers.

“With fewer buyers around you must do everything to attract them – most importantly, being realistic about the asking price.”

Pryor thinks agents encourage many people to think their homes might be worth more than they actually are.

“Not all are tough enough with their advice and some like get instructions on an overpriced property in the knowledge that eventually the guide price comes down.

“The grim truth is that at current rates, even if you left the property on the market for a year, it has less than a 50 per cent chance of selling.

“Sellers and their agents will eventually accept buyers are in the driving seat.

“Going for an overambitious guide price eventually makes you look foolish – particularly when you reduce it, as 30 per cent of sellers did this summer.

“The internet has created a more transparent market place, as buyers see for themselves what is really happening.

“Values of any asset are based on what they sell for – not what owners ask. Yet agents are told so-and-so is asking ‘X’ for his house, so mine is worth ‘Y’.

“The sad truth is that his isn’t so neither is yours.”

What is beyond dispute is that many more homes are going on sale: 105,000 in September, ahead of 84,000 in August.

But the market is still much smaller than it was for most of the noughties.

The average number of homes going on sale each day in September was 3,917, against an average of 5,370 each day since 2003.

As a rough calculation, the number of sales achieved each day in September was 400 below the number of homes going on sale.

Pryor thinks prices are already 10 per cent below the peaks of this summer, and predicts they could be another 10 per cent below currents level by spring 2011.

Another market commentator has backed the idea that prices in 2011 will be below today’s level.

Peter Spencer, chief economic advisor with financial forecaster Ernst & Young, thinks property values will fall by another five per cent during the coming 12 months.

“Demand from first-time buyers is drying up, because there are only so many who can get the bank of mum and dad to provide a large deposit,” he says.



MoneySupermarket:

Good Loans
APR Comments
Platinum Exclusive
7.2%CHEAPEST Homeowner Loan in the UK for loans from £10,000. <b>Typical APR 15.4%</b>Apply
Sainsbury's Personal Loan
7.2%Nectar card holders receive double Nectar points for 2yrs on £7.5k-£14,999. <b>Typical APR 7.2%</b>Apply
Alliance & Leicester
7.2%For loans of £7,500 - £14,950. Apply online for a quick decision. <b>Typical APR 7.2%</b>Apply
Nationwide
7.3%Loans from £7,000-£14,999. <b>Typical APR 7.3%</b> Discount to Typical APR 7.2% for Flex acc holdersApply
Balance Transfer Cards
Rate Duration Typical APR BT Fee
Barclaycard Platinum
0%17 mths16.9%2.9%Apply
MBNA Balance Transfer Card
0%16 mths16.7%2.88%Apply
Virgin Credit Card
0%16 mths16.8%2.89%Apply
NatWest Platinum
0%16 mths16.9%2.9%Apply

Powered by Moneysupermarket.com

Business Awards

Book a Business Awards table Book a Business Awards table

Join our celebrations of the region's best in business on Thursday March 22 - book your table now

Lifestyle

Interactive Dining Out map Interactive Dining Out map

Hundreds of reviews by the Express & Star and Shropshire Star's teams to help you decide where to eat.

entertainment

All the film reviews All the film reviews

Before you plan a trip to the pictures, get our critics' verdicts on all the latest movie releases

OUR NEW APP

Get the new E&S app Get the new E&S app

Download the Express & Star’s new app to your iPad or iPhone to get one week of access to our digital newspapers absolutely FREE.