The big love affair began with Harry Styles on his 19th birthday back in February. Not the One Direction heart-throb himself, but his printed shirt.
Fresh off the Burberry Prorsum autumn/winter 13 runway, Harry's designer heart print has since been worn by Victoria Beckham, Alexa Chung and even rock legend Rod Stewart. In short, it's become the 'It print' of the season.
And it's not hard to fall in love with this micro trend. The uplifting power print is an on-trend alternative to polka dots and can be worn in a subtle way, with miniature hearts, or by really showing the love with statement oversized prints. But think glossy and grown-up, rather than schoolgirl cute.
Don't wait for Valentine's Day - wear your heart on your sleeve (or trousers, dress, skirt...) right now with these romantic finds.
Lucky in love
Become the Queen of Hearts with a quirky jumper. Red Herring at Debenhams' Cream Striped Hearts Jumper is sure to put you on a winning style streak, £30 (www.debenhams.com).
Set hearts aflutter with a feminine silhouette. Closet's Heart Print V-neck Dress nips in at the waist to accentuate an hourglass shape, £48 (www.closetclothing.co.uk).
The most wearable way to work hearts is with a block panel of print. Yumi's Heart Print Knitted Dress is a real heart warmer for the winter months, £45, available in black or burgundy (www.yumidirect.co.uk).
Be the envy of the office with an eye-catching print blouse. Topshop's navy blue Heart Print Shirt can be worn buttoned-up for an androgynous take or tucked in to a pencil skirt for a lady-like vibe, £32 (www.topshop.com).
Opt for a hearty accent if all-over prints don't appeal. In versatile black and tan, Accessorize's Heart Print Oversize Clutch is the affordable alternative to Burberry's £875 Little Crush bag, £19 (uk.accessorize.com).
If you love pretty polka dots, experiment with mini hearts instead. Matalan's burgundy Heart Print Skater Skirt is so subtle you'll have to play spot the difference, £14 (www.matalan.co.uk).
Show your neck some love as temperatures plummet. Add some passion to your autumnal outfits with Dorothy Perkins' Camel and Black Heart Snood, £9.50 (www.dorothyperkins.com).
Can't decide whether you're more in love with the idea of a heart-laden shirt or dress? Oasis delivers both with a smart Heart Print Shirt Dress, featuring shiny buttons and skinny metallic belt for a touch of glam, £55 (www.oasis-stores.com).
If you're hopelessly devoted to this trend, one statement heart is all you need. Nail the monochrome trend and cosy up in Apricot's contrast colour Big Heart Sequin Jumper, £27 (www.apricotonline.co.uk).
Slippers (for outdoors only) just got super-chic. Step into love territory with Dune's Loveley Suede Embellished Heart Detail Slipper shoes, currently £37 reduced from £57, available in black or blue (www.dunelondon.com).
Get the look
Myleene Klass prowled the Pride of Britain Awards red carpet in statement leopard print. Unleash your wild side with the exact same Single Shoulder Maxi Dress, £97, from Myleene Klass at Littlewoods (www.littlewoods.com).
Buy it now
Strictly for glamour pusses. Abbey Clancy, currently toe-tapping in this year's Strictly Come Dancing, has designed a clothing collection for Matalan, featuring pencil dresses, sexy peplums and lashings of black. Abbey by Abbey Clancy is available now, priced from £20-£45 (www.matalan.co.uk).
Mum's the word