From soft powder pink to neon power pink, this is a colour that's currently in hot demand.
As 'the' shade of the season, everyone's clamouring to get their hands on the must-have pink statement pieces inspired by the catwalks.
But during October pink is about much more than fashion trends; it symbolises hope as the colour of Breast Cancer Awareness Month (BCA).
Join the pink party with the best of BCA-focused beauty products.
Bag a collectable that offers a hearty donation. Estee Lauder's Evelyn Lauder Dream Solid Perfume Compact is decorated with pink ribbon hearts. Priced £60, with the full RRP from every UK sale to The Breast Cancer Research Foundation (www.esteelauder.co.uk).
Unmistakably super-girly, Nails Inc's pink glitter polish has been given a fashionable twist. Designer Matthew Williamson has designed a limited edition cap. Priced £11, with £1 donated to Breast Cancer Campaign (www.nailsinc.com).
Kiss and make-up with Stila's feminine duo of pink ribbon cheek palette and matching lip glaze. Priced £13 for the Positively Pink set, one US dollar is donated to the Breast Cancer Research Foundation (www.stila.co.uk).
Fake the English rose look effortlessly with Bobbi Brown's limited edition French Pink set. Including a mini face blender brush, this flirty pink will instantly pick up fatigued faces. Priced £35, of which £5 is donated to The Breast Cancer Research Foundation (www.bobbibrown.co.uk).
Brave women can pout with pride wearing bareMinerals' limited-edition Marvelous Moxie Lipgloss in Survivor, a delicate pink shade designed to flatter everyone's colouring. Priced £16, with £5 donated to the Look Good Feel Better charity, which helps women to fight the visible side effects of cancer (www.bareminerals.co.uk).
Give your skin a head start for winter with Darphin's Silky Moisturizing Body Lotion. The pink limited edition tube comes with a free pink ribbon charm. Priced £28, with £5 from every purchase donated to the Breast Cancer Research Foundation (0870 034 2566/www.darphin.co.uk).
Iconic hair-straightener brand ghd has launched its most glamorous product yet - straighteners with a pink metallic finish and glossy black plates with a hint of sparkle. The V Pink Diamond Styler kit includes a matching ghd paddle brush. Priced £135, of which £10 goes to Breakthrough Breast Cancer (www.ghdhair.com).
The next best thing to cashmere gloves, cherish your digits with Aveda's limited edition Pink Ribbon Hand Relief Cream. Priced £19, with £2 donated to the Breast Cancer Research Foundation (0870 034 2380/www.aveda.co.uk).
Get four anti-ageing saviours in a hot pink cosmetics bag with Elemis's Think Pink Beauty Heroes collection, priced £36.50. Elemis has pledged to donate £10,000 of the proceeds to Breast Cancer Care (www.timetospa.co.uk).
Pep up your pout with Origins' limited edition Pink Ribbon Drink Up Hydrating lip balm in Pink Guava. Priced £16, with £3 from every UK purchase to the Breast Cancer Research Foundation, and 3 Euros from each Republic of Ireland purchase to Cancer Clinical Research Trust (0800 731 4039/www.origins.co.uk).
Tried & tested
Cotton wool begone. Do the twist with the spill-free way to remove nail polish. Our testers try three instant dip-and-go removers:
Pretty Quik Instant Nail Polish Remover, £2.50 (Boots/Superdrug)
Bourjois Magic Nail Polish Remover, £4.99 (Boots)
Nails Inc Express Nail Polish Remover, £6.95 (www.nailsinc.com)
Buy it now
Emulate Lady Mary's vanity cabinet with Marks & Spencer's official Downton Abbey beauty collection. The 10-piece gift collection captures the ornate Downton Abbey look, embellished with crest. Prices start from £5, available online at www.marksandspencer.com from September 28 and selected M&S stores from October 10.