If summer was all about minimalism and naked faces, prepare for an autumnal beauty revolution that requires a little more effort.
The pay-off is worth it - think show-stopping lips and eyes that will outshine any new accessory you're planning for your new seasonal wardrobe.
"The Hitchcock woman has been a big influence this season," says Kirstin Piggott, Rimmel London's make-up artist.
"We are seeing beautiful polished beauty with real femininity."
Freshen up your look with a glossy autumn makeover.
Bad news for those without a steady hand, eyeliner is more elaborate than ever this season. A nondescript subtle line will no longer do - the classic cat eye has evolved into a dramatic statement flick. Go as bold as you dare.
"Take inspiration from Anna Sui with a monochrome Sixties-inspired eye that creates drama with a strong black graphic flick up into the socket line," Piggott says.
Practise makes perfect when it comes to mastering a new shape. Whether you prefer a fine or bold line, a liner with a precise tip will give you an effective thick or thin application.
Say goodbye to matte-look lips; pouts are luxurious, bee-stung and uber-shiny for autumn.
Glossy, opaque red lips were the order of the day at Marc by Marc Jacobs for the new season, but you can also go to the dark side with deeper berry and burgundy shades.
"At Marc by Marc Jacobs we kept layering and lacquering the lips right until the moment models walked out onto the runway, because the whole idea was this very wet-looking mouth," says Shiseido make-up artist, Dick Page.
Once you've applied your lacquer-look lips, you can increase the shine intensity with a dab of gloss or lip balm for an almost reflective glaze.
Retro tones come to life on eyelids this season, as if lifted straight from a sepia photograph.
Eyes were wrapped in rich chocolate tones at the likes of Mulberry and Tom Ford to create a dreamy, soft-focus haze.
"This look relies on colour being buffed and blended for a blow-out, diffused result," advises L'Oreal Paris make-up artist Mathias van Hooff.
Get this classic yet dramatic look by picking out matte and powdery pigments in a sepia tone that's a few shades darker than your natural skin tone, and always apply using a brush for a soft finish.
The heatwave summer gave us one default complexion offering: dewy. Conversely, skin for autumn isn't matte but luxuriously velvet.
"Complexions for autumn are flawless with a velvety finish instead of a dewy glow," says Piggott.
And creamy velvety skin is the perfect accompaniment to a strong lip colour.
Achieve a luminous semi-matte complexion by using a water-based foundation, applied using a foundation brush in gentle stippling motions until fully blended. Use an illuminating powder on your T-zone for extra radiance.
Tweezers have been vetoed this season in favour of natural, brushed-up brows that frame the face.
If you don't have enough to play with, cheat and gently fill in for fuller and thicker eyebrows that bestow a more youthful look.
At Proenza Schouler, definition was achieved using two shades darker than the natural brow tone.
"It's naturally enhanced beauty with a strong brow focus," says M.A.C make-up artist Diane Kendal. "Powder will create a thicker, bushy effect."
An eyebrow comb will be your best friend this season. Comb upwards through the brows and use a clear brow gel to set in place.
Tried & tested
Jeremy Gates hops aboard the trend train for a razor-sharp wet shave:
Shaving at home can seem a dull, daily chore, but there's something decadently indulgent about treating yourself to a professional wet shave. I book myself in for one with demon barber Omar Houdaifa.
As my chair eased back, soft chords of mildly mystic music playing in the background, Omar explained the process. He took his time to work pre-shave oil (rich in borage and sesame oils) into the skin - lots in my case, as electric shaving has apparently left my skin as dry as a desert! Next, my face was wrapped in a hot towel oozing fragrant aromas for five soothing minutes to open the pores. Shaving cream (babassu oil and manuka honey) was then applied to soften my beard and protect the skin. The first sweep of the blade, following the direction of the growth of the stubble, felt like a bit of a raw sandpapering at times, but Omar took such great care that I never actually expected to lose blood. After another sloshing of shaving cream, the second sweep - this time sideways in direction - was super-smooth. Omar daintily completed the job with dabs of his blade here and there, to mop up any remaining stubborn bristles. When I felt the amazing smoothness of the finished job, I almost danced out of the door afterwards. To get your money's worth with a wet shave, it's recommended that have at least two to three days worth of stubble, and you'll be pleasantly surprised at the difference that half an hour's close attention will make.
Gentlemen's Tonic Wet Shave, Renaissance Hotel, St Pancras International Station, London, £28 (020 841 3540/www.gentlemenstonic.com).
For similar treatments nationwide visit www.wahanda.com/places/treatment-mens-shaving/offer-type-local/in-uk/include-non-transactional/
Buy it now
Dazzle with designer nails wearing Revlon by Marchesa's 3D Jewel Appliques. The six limited edition nail wraps are inspired by the label's intricate couture gowns. Each pack contains 18 strips to fit most nail sizes, £8.99 each, available now from Boots/Superdrug.