Commercial Feature 

Winnie the Pooh enjoyed his with lashings of honey, while Winston Churchill preferred his with a whisky chaser. Breakfast comes in all shapes and sizes, but whatever tickles your fancy when it comes to preparing the most important meal of the day, breakfast isn’t really breakfast without some quality bread at the heart of the proceedings.

Whether you fancy a quick slice of toasted white Farmhouse bread, a naughty sausage sandwich, a boiled egg with soldiers, French toast with something sweet and sticky on top, or tasty grilled tomatoes on crisp Granary, Hovis has it all covered.

For a healthy breakfast and a nutrient packed start to the day, Hovis Wholemeal bread is the ideal choice. Packed full of flavour and natural goodness, just two slices contain 100% of an adult’s recommended daily intake of wholegrains, the heart of the wheat which can help to maintain a healthy heart.

Hovis Wholemeal is also high in fibre, which means after eating it with breakfast you are less tempted to succumb to hunger pangs before lunch. It’s low in fat and low in sugar, too, and makes an ideal partner for poached eggs, grilled mushrooms, or fresh fruit. Little wonder that Olympic cycling champ Victoria Pendleton starts her day with Hovis Wholemeal.

However, having been in business for over 120 years Hovis know that sometimes there’s nothing nicer than a more traditional start to the day. Hovis’s range of crumpets, pancakes, English muffins and teacakes taste wonderful toasted, perhaps with a knob of butter or jam melting on top. Sometimes it’s nice to loosen the belt a little, so how about trying one of Hovis’s delicious soft white rolls, the perfect home for a slice or three of bacon?

Breakfast is all about choice. The only rule is that you don’t miss it. As the US humourist Josh Billings once put it so pithily: “Never work before breakfast; if you have to work before breakfast, eat your breakfast first.” Whether you want a leisurely feast or are grabbing a healthy energy boost, let Hovis help you enjoy the most important meal of the day.