Plans for £24m Merry Hill complex

Monday 28th December 2009, 10:00AM GMT.

Merry Hill Shopping Centre

Plans for a £24 million leisure complex incorporating a new cinema and casino at the Black Country’s Merry Hill shopping centre are in the pipeline.

A Dudley Council document dubbed the Brierley Hill action plan – which outlines how £1.5 billion could be spent in transforming the town – says the Leisure Plateau could create 180 jobs in the town.

The new development would include up to 10 restaurants, a new and enlarged cinema, a casino, a bowling complex and a comedy club.

A family entertainment centre and an amphitheatre could also be included in the 125,000 sq ft development.

Outline planning permission for the Plateau was granted to Merry Hill owner Westfield in 2006. The Brierley Hill action plan states that the development of the complex remains “moderately viable” and is predicted to take place between now and 2016.

Councillor Les Jones, deputy council leader, said it is important to develop leisure facilities alongside the 3,000 new homes and 21,000 jobs the action plan will create if it is approved.

“I think leisure activities are becoming more crucial part of national culture as times change,” he said.

“If we are building people homes, giving them somewhere to work and expanding retail developments it is important that we give them something to do at other times.”

However he warned that some schemes outlined in the action plan may be put on hold by the economic climate.

The document will not be given the go-ahead until councillors vote at the end of 2011. No one from Westfield was available to comment.

By Laura Stuart-Cook


  1. 2
    Boster

    Hasn’t Merry Hill benefited from enough regeneration? Every development there is another nail in the coffin of our town and city centres.

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  2. 3
    JimG

    Boster I love comments like yours, its people with an attitude like yours that spell out the reason why we have run down town centres like Dudley, West Bromwich, Walsall etc.

    We can never have enough of a successful product!!!!

    Left to people like you we would have dirty, filthy run down shopping centres all over the UK, Merry Hill can flourish because it provides its patrons with a product that they want to pay for.

    Dudley, West Bromwich, Walsall etc, can all compete with Merry Hill, once they get rid of the shackles of councils who want to bleed people dry, once they have got rid of councillors who see their only purpose on the council as being to punish people who enter their borough.

    I have a relation who is very successful, his friends used to say “its ok for you, you have got money” his answer is always the same “you had the same opportunity as me” !!!!!

    Dudley, West Bromwich, Walsall etc, can all be successful, do the same as Merry Hill, provide free parking, and clean up the area, make shops provide the customers with the experience they are willing to pay for.

    Stop blaming Westfield for being successful.

    I want to hear that last nail being put in the coffin of your town centre Boster, perhaps then people will get off their backsides and will instil into their councillors the fact that they are there to serve the public not to control their every aspect of their lives.

    Jim of Bearwood.

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  3. 4
    stevebaggie

    I beleive that local people should refuse to pay there council taxes if this sham of a council continue to run Dudley town centre down.

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  4. 5
    Philip Heminsley

    Thats just what the area needs…..MORE TRAFFIC!!! The 3 times ive been to Merry hill i spent between 15-25mins queing to get in (and out)….that was 4yrs ago,won’t be going back again.

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  5. 6
    Lee

    The comment about traffic is well made. Merry Hill has been and continues to be developed in stages without any thought for the surrounding infrastructure. When will Dudley Council do something about this once and for all! Idiots!

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  6. 7
    Dudleybaggie

    Merry hill will never solve it traffic problems cause of the high volumes at certain periods
    Regeneration money should be spent on reopening the closed rds in dudley town centre to let trade return and help regenerate the once proud town centre

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  7. 8
    ANDREA

    why do we need another cinema , we already have 2, what we really need is an ice-rink !!!

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  8. 9
    JimG

    Philip Heminsley I agree with you mate I blame Merry Hill for the traffic problems as well, I drove past Manor Way the other night, the traffic was horrendous, I also drove down Kent Road towards Blackheath and that was like a car park, Mucklow Hill was no better just all solid traffic all the way back up the hill.

    A couple of weeks earlier I travelled along the Dudley Southern Bypass to Burnt Tree Island, good job there were no traffic wardens about they would have had a field day, they could have accused all those drivers of parking violations.

    Philip Heminsley is this starting to open your mind to the fact that there are traffic problems all over the Midlands and most are caused by amateurs trying to do a professional job, or to be more specific what fool tries to increase traffic flow by narrowing roads or restricting the number of lanes available to drivers like in Kent Road, Halesowen?? But its easier for people like you to blame Merry Hill.

    Philip Heminsley, those traffic lights at the junction of Pedmore Road / Coppice Road / The Boulevard, have to be the most efficient ever and had traffic lights like that, been put in place of the Grange Road island, then motorists would not have had to suffer being parked on Manor Way night after night.

    Jim of Bearwood.

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  9. 10
    Thomas

    Traffic jam? Blame it on the poor infrastructure of the new road map, have you ever counted how many traffic lights at a junction? How many new CCTV installed? just a waste of tax payers money!

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