Drivers in the West Midlands are being warned that getting behind the wheel after drinking this Christmas could leave them without their car for at least 12 months as a £1.2 million THINK! campaign – launched by the Department for Transport.

THINK!’s new national Driver-Friendly initiative will see designated drivers across the region receiving offers on soft  drinks in 1,000 venues across the region.

Road Safety Minister Paul Clark said: “Drink driving ruins lives. Last year 430 people didn’t make it home to their families because of drink drivers.

“My message to drivers in West Midlands is clear – if you’re drinking this Christmas then leave the car at home.  I am delighted that drinks companies and pub chains have joined our new Driver Friendly initiative to reward designated drivers for steering clear of alcohol.

“Anyone convicted of drink driving will lose their licence for a minimum of 12 months – they’ll also get a criminal record and a large fine.  Don’t ruin Christmas in a moment of selfishness.”