Pupils at a Staffordshire school will become apprentices for the day to one of the stars of the hit TV BBC show The Apprentice.

Nick Hewer – one of the mentors on The Apprentice – will be visiting Cheslyn Hay Sport and Community High School tomorrow. Mr Hewer – who was one of Alan Sugar’s advisers – will be mentoring business and media students on the day.

He will be visiting in the morning before moving to Rodbaston College for a special business lunch to talk to local bosses.

In the 1980s Nick Hewer’s Public Relations firm won the contract to represent Amstrad and for over 20 years he played a significant part in the management structure of the company gaining the respect, trust and friendship of Sir Alan Sugar. After selling his PR company he took early retirement, spending much of his time in his house in the south west of France.

However, Sir Alan persuaded him to participate in the first series of The Apprentice and he has been involved ever since. His experience, insight and dry sense of humour has won him many admirers and his role in this popular reality show is seen by many as being a key factor in its success.

The purpose of his visit to Cheslyn Hay Sport and Community High School is to give sixth form students studying business studies and media studies an opportunity to benefit from his many years of experience.

In the time leading up to his visit the students will draw up a number of questions and using a type of question time format will be questioning Mr Hewer. John Martin, headteacher, said: “It’s a great feather in our cap that Nick can fit into his very busy schedule a visit to our school. We like to arrange for our students to meet high profile successful people from all walks of life.

“Not only does this help them learn more about the world beyond school, it also sends the message that high ambitions, together with very hard work, bring success. Students are really looking forward to his visit and the benefits to them it will bring.”

Mr Hewer took part in the charity drive event, the Mongol Rally, in a Renault 4, driving from London to Ulan Bator last year raising more than £12,000 for Hope and Homes for Children. Recently he has been on his travels again for the BBC Children in Need Around the World in 80 Days challenge.