Cadbury’s defiant as Nestle weighs up bid

Monday 23rd November 2009, 11:30AM GMT.

Cadbury chiefs today stressed they want the company to remain independent – unless the price is right, as another confectionery giant sized up a takeover bid.

Nestle, the world’s second biggest confectionery firm, could challenge US food giant Kraft, which has already tabled a £9.4 billion hostile bid for Cadbury, with its historic home in Bournville, Birmingham.

Cadbury bosses have already described the offer from Toblerone maker Kraft as “derisory” and made it clear there would be no deal unless a much higher bid was tabled.

Two other chocolate giants – America’s Hershey and Ferrero of Italy – are also said to be considering entering the bidding fray.

There had been speculation that Hershey would team up with Ferrero to mount an offer, but according to reports the Hershey Bar-maker is understood to be at an advanced stage in drawing up a £10.3 billion offer of its own.

Hershey already has a business relationship with Cadbury, holding a licence to make Dairy Milk bars and Cadbury Creme Eggs in the USA.

It is considered to be a better fit to Cadbury’s business and a counter-bid could held the British chocolate maker trump the unwanted Kraft offer.

But a spokesman for Cadbury, which employs around 2,500 people in the West Midlands, said: “We’re focused on delivering value to shareholders as a standalone pure-play confectioner.

“However, we have always said that we would give proper consideration to any serious offer that delivers full value for the company.

“Unlesswe find ourselves in that situation we have nothing to comment upon.”

Todd Stitzer, Cadbury’s chief executive, has acknowledged the logic of a merger with Hershey to create a global group.

Meanwhile, Royal Bank of Scotland has attracted the ire of MPs after it backed the Kraft offer.

Lib Dem spokesman Vince Cable said RBS should not be supporting a foreign company’s attempts to take over a British business.

“It is a scandal: this is not what a nationalised bank should be doing,” he said.


  1. 1
    Alex Fry

    This proposal must be stopped in it’s tracks. Very shortly this country will have been stripped of all it’s assets and manufacturing base. I believe my family have been connected with Cadbury in the distant past so I have good reason to object to this terrible take over by a foreign company. GREED takes over !

    Report abuse

  2. 2
    dudleybaggie

    I have to agree with Alex Fry we cannot aford to let one of our few remaining companies to be sold to a rival.only the shareholders benefit in these sales and it usually means job loses and then and then moving the company abroad we seen it all before!

    Report abuse

  3. 3
    Von-Funkenstein

    Totally agree with the above posts. Do we really need yet another god awful homogenised, corporatised, globalised, ‘bigcorp’ totally ruining yet another part of our heritage?
    Within months half of the staff will have to ‘re-apply’ for the jobs on less money, the rest will be sent down the road until in a few years they decide to shift production to one of their ‘mega-plants’.
    Pure GREED yet again!
    John Cadbury must be rolling in his grave!

    Report abuse

  4. 4
    BRUCE

    Soon there will be just one food distributor in the world.Globalisation has simply speeded up with the crisis.

    Report abuse

  5. 5
    Bob

    If the reported deals were reversed, we would within hours, have the US Government stepping in to prevent the takeover of an American Company. Sadly the UK pretence for a government will not do the same.

    Report abuse



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