Why the Net has the advantage in the ‘Undies world’
- Shopping blogger Emma Iannarilli
Will Bonser ever sell the Saddlers?
Thursday 12th November 2009, 1:55PM GMT.
Chief Sports Writer Martin Swain looks at the key questions confronting our clubs and now asks – Will Walsall owner Jeff Bonser ever be able to sell the club?
If the M6 corridor of clubs were a street in suburbia, then Walsall would be the little terrace at the end of the road that has been up for sale for as long as anyone remembers but with still no sign of a buyer.
The big, detached five-bedroomed claret and blue-painted property which dominates the road was bought by some Americans a while back. We don’t see much of them but they seem nice enough and are happy to let their appointed Irish landlord get on with keeping the place spick and span.
That old, gold-and black four-bedroomed home a couple of doors down also got snapped up at about the same time and, now rid of some of the extravagant touches of its previous owners, looks the very picture of a smart, well-run household – in keeping with the folk in the blue-and-white striped home right next door. Mind you, it still won’t stop them rowing over the garden fence.
Now, wouldn’t you know it, some more foreign owners have just moved in to that strange, half-developed, half-ramshackle all-blue place next to the big house. Whispers on the street suggest he paid far too much for it but he’s got serious plans to do it up big time. We’ll see.
Despite all this new investment, no-one seems to want to take on the street’s smallest property. It’s smart, well-maintained and in the last 10 years has staged some memorable parties and even arranged a fantastic day out in Cardiff which many of their neighbours went along to share.
But now it looks a little unloved and lonely at the bottom of the road. Its owner, a Mr J Bonser, is constantly at odds with his tenants and rarely sticks his head above the parapet – he says he can do without the ‘aggro’.
His tenants, a devoted if curmudgeonly bunch who have ignored the temptations of moving into those better-appointed rooms further up, want rid of him but no-one – it seems – fancies buying the place.
Result? Deadlock. A deadlock which is breeding apathy. Some 10 years after Ray Graydon so memorably led Walsall to their first campaign in the re-constructed division of English football we now know as the Championship, it’s looking like it will be at least another 10 years before they might get there again.
This week’s financial report painted the picture of a club locked in a worrying decline. Income down by nearly £800,000, with trading profit reduced from £408,000 to a token £25,000. With gate receipts tumbling by more than £300,000, operating costs got slashed to, by £411,000. Walsall is keeping its head above water but swimming in ever decreasing circles.
Similarly, Bonser and his critics are left in a cycle of accusation and counter-accusation. They point darkly at the annual rent he charges the club, openly question his motivations and cry fury at the wearying sales of players regardless of a team’s promise.
They say Dann, Fox and Gerrard departures were both symptoms and effects of the same disease – Bonser’s lack of ambition for the club.
The man himself hits back vigorously, pointing to an inarguable record that must acknowledge Walsall’s most successful days have come under his stewardship, that without greater support from both the townsfolk and the town’s council, he has been hamstrung.
Bonser also vehemently declares that he will never abandon Walsall to the perils of administration – no matter how painful the medicine and the flak that comes with it. But he wants to sell and live out a retirement racing boats in the sunshine. The big unknown is for how much?
Those accounts show that he is still owed a seven-figure chunk of the club’s £2.66million debt. But that’s money he knows he isn’t going to see again – what owner would fork out that sort of money for Walsall when the club has such a restricted field of profit-making opportunity?
But the land on which the Banks’s resides, prime real-estate next to the motorway, is his golden handshake. No future owner is going to buy the club cheaply but then pay the previous landlord more than £300,000 a year to be there. He, she or they will want the land and how much Bonser would sell it for is the key to this question.
And it is THE question for Walsall in these early years of a new century.
The club desperately needs fresh direction and it desperately needs the re-energising, electric charge new owners have bought to those bigger houses up the street.
Without it, they remain hostage to the next decent offer for the next generation of prospects. Without a fresh start, Richard Taundry, Darryl Westlake and Troy Deeney look like the next cabs off the rank and not the future of a developing team.
The Saddlers have no Mick Halsall, whose contacts were the guiding hand behind the recruitment of Dann, Fox and Gerrard.
Dean Smith, his replacement, has been trusted with an onerous task and needs time to build up the kind of network which could see the Saddlers get first pick of youthful players discarded by bigger clubs while also replenishing the stock locally.
It is a tough, unremitting challenge for every one at the Banks’s led, of course, by the Hutchings and O’Connor partnership charged with ensuring the Saddlers fall from Graydonian eminence goes no further. But there is only so much they can do.
Is there someone out there who can change the outlook? Without it, that little house at the end of the road may end up abandoned and unoccupied.
Business Awards
Book a Business Awards table
Join our celebrations of the region's best in business on Thursday March 22 - book your table now
Lifestyle
Interactive Dining Out map
Hundreds of reviews by the Express & Star and Shropshire Star's teams to help you decide where to eat.
entertainment
All the film reviews
Before you plan a trip to the pictures, get our critics' verdicts on all the latest movie releases
OUR NEW APP
Get the new E&S app
Download the Express & Star’s new app to your iPad or iPhone to get one week of access to our digital newspapers absolutely FREE.
i dont agree with the comment about that seven figure chunk of the debt that the club owes bonser. he will get every penny back mark my words.
Report abuse
Swain, you’ve been reading too much UTS.
The ‘grand a day’ argument has been done to death and really is a red herring. Plenty of business lease premises and are bought and sold every day without it being a hindrance. Some people bang on about the rent as though WFC has some divine right to use a ground for free… it does not. If the ground was owned by, for example, the Marks & Spencer Pension Fund and charged £1100 a day no-one would probably complain because JB would not be involved. The rankle with many is how he acquired the ground.
If I ever had enough money to buy the club I’d not bother one iota if I owned the ground, so long as the lease arrangement was secure and gave me control over what I did there along with retaining all the revenue accruing. By saving the £4m, £5m, £6m or whatever is required to buy the ground, I’d have more funds available to develop the club as a business. At some stage it might suit me to buy the ground, it might not. It would almost certainly cost as least as much in mortgage as in rental, so would only be worthwhile if it was necessary to own some physical collateral in order to underpin any other future borrowings.
Unless JB’s pension fund (not him directly) needs the capital from a ground sale, he would be well served with drawing his pension from the ongoing rent a good tenant might pay. His real problem comes if he sells the club to someone who drives into the ground and then his revenue stream is gone.
By the way, I do agree about the slow death though…
Report abuse
Why do people treat the fact that Bonser won’t let us go into administration as a sign of his kindness and loyalty?
As owner of the club it’s his MINIMUM obligation to steer us away from financial meltdown, not a favour he’s doing us.
Anyway, who’d be the biggest loser of administration? Oh yes, the owner that also picks up £390,000 a year in rent.
Next question to Bonser Mr Swain is how much exactly does he want for the club & land. Be brave, ask the most important question!
Report abuse
Jeff, do the right thing for everyone, up and leave, if you feel anything for the club. Leave the club with its own land – as it once owned, and a chance at achieving it’s potential, or at least get back to 5,000 gates!
Report abuse
Some interesting points Mr.Swain, even if they were wrapped up in your usual metaphorical bulls**t.
If you’d bothered to sit up and take notice, some of us have been asking these SAME questions for years.
As for Mr. Jackson(2), why exactly is the rent issue a red herring? It has a direct effect on everything that goes on at the club, and the fact that the individual who benefits from it the most makes the decisions regarding the direction the club goes in is a massive conflict of interests.
We would be able to use the ground for free if we owned the thing like when we were at Fellows Park. And where did all that money go, eh?
Report abuse
FINALLY, FINALLY, FINALLY you’ve realised the bleeding obvious Swain.
Shame it’s taken you several years, and you’re clearly only saying it now because you sense the tide turning against Bonser. You’re nothing more than a bandwagon-jumper, not much of a journalist.
Report abuse
andrew jackson are u for real? Divine right to use a ground for free? what you mean the one we used to have the freehold of? sorry i find your post idiotic ;-)
Report abuse
(2) Andrew Jackson. So are you saying it’s right that the club moved from Fellows Park as a club in debt but owning the land and stadium it played on and managed to end up at Bescot still in debt but WITHOUT owning the land or stadium? How the hell can that be classed as good business for the club?
We even payed a massive chunk of the clean-up costs of the land at Bescot. What other tenant would pay for repairs to land it would never own?
Report abuse
You missed one little point in your story martin – most places for sale advertise a price, not come and talk to me (which he wont do anyway)
Walsall FC is dead, best off doing a wimbledon and working back up, in the meantime you will find me at rushall, nice chairman, nice people, more entertaining, cheaper, you feel your money is spent on the squad.
Need I say more???
Dales lane, Sat, 3pm ko
Report abuse
By the way, credit where it is due (or in this case long overdue) but finally we have an article that starts to ask some questions rather than the usual pro Bonser propaganda. More of the same please
Report abuse
post 9…see you there Dan, but you know you we will be back at WFC one day. Bonser wont be there forever.
Report abuse
It annoys the hell out of me that you see other “small terrace houses” in worse repair than ours bought and cared for whilst we still have the For Sale sign up. Clubs that also live in the shadow of large detached houses.
Why is that JB. Perhaps a question for the E&S to pose directly to our chairman.
Report abuse
11. Greg
Not sure if I will be if im honest, at the moment the only thing to take me back is a cup final or a complete rebuild, not even sure if it were ever sold anyone worth supporting would buy it??
Report abuse
I’m off with Dan and Greg, you won’t see me supporting the status quo anymore. After god knows how many miles and £1000s that I gave to the club, not leant, not taken out but gave to be treated like a shabby ingrate.
Fact is Martin, you knew all this 11 years ago, you said something then, but then changed your mind once more. What have you done to help the people that buy your rag to get some info?
Other clubs have been sold in worse states of disrepair than ours, some have gone on to better things, others to worse, the success we have had comes in spite of JB and not because of him.
He saw the way the club fell about in the late 80′s and said nothing, he saw the land was up for sale and took the most of the opportunity. I take my hat off to him as a businessman, but will eat it if he is a decent chairman.
He can’t sell the club, either to investors or indeed to the people of the town. That is his ultimate failure.
Unfortunately Greg, I’m not sure peopel will ever come back. I’m sure out of love with the place.
Report abuse
Oh and if I did win the lottery I would buy the club, and the land. I would let fans reps run the club and I would hold the land in trust for the football club and town ahead of any investor to come in and take us forward.
But then I’m just an old softie.
Report abuse