Lichfield Festival’s popular market day is to get a new name and new backing for 2012, with the announcement that Florette UK, the bagged salad specialist which has its UK headquarters at Fradley Business Park, Lichfield, is to become its major sponsor.

This March, survival expert Bear Grylls will be live on stage for the very first time at Birmingham’s NIA, with his live tour, Mud, Sweat and Tears.

The Moscow State Circus will be bringing a spectacular show to Star City in Birmingham. The family-friendly extravaganza will run from Monday next week until January 8, 2012.

Shopaholics beware – the spectacular week-long fashion extravaganza that is the annual Clothes Show Live launches in Birmingham  today.

Torvill and Dean will be skating their way into the NIA in Birmingham city centre on Friday 27 April for three days of sensational performances, as part of their Dancing on Ice Tour 2012.

Following a fantastic 2011 event, the Horse of the Year Show (HOYS) has confirmed that it will return to the LG Arena next October.

Some of the UK’s best known celebrity chefs will cook up a storm during a celebration of seasonal food at the BBC Good Food Show Winter, at Birmingham NEC, from Wednesday November 23 to 27.

Celebrities from across the UK will be congregating this month at the Winter Memorabilia Show at the NEC in Birmingham.

Preparations are under way to ensure bonfires and firework displays in the region put a sparkle into seasonal celebrations.

Family fun will be on offer at the NIA in Birmingham this week as some top skaters slide in for Disney On Ice.

Halloween is on its way and this weekend you can find some creepy events to keep you entertained.

Members of the acclaimed Canadian-based Cirque Éloize will be running free circus skills workshops at Birmingham Hippodrome during half term.