Wolves blog: My first look round the new Molineux museum

Chief executive Jez Moxey said it had been two years in the making. But the majority of Wolves fans have been waiting far, far longer, writes Wolves blogger Tim Spiers.

The new Wolves Museum in the Stan Cullis Stand at Molineux
The new Wolves Museum in the Stan Cullis Stand at Molineux

Waiting for something bold, grand and spectacular enough to do justice to the club's rich and glorious history. 

So now the wraps have finally been taken off the Wolves museum, has it been worth the wait?

Well let's get the difficult financial question out of the way first.

The price - a bone of contention among some supporters who think £7 is too dear - is reasonable for what you get in return.

The scale of the hi-tech, superbly designed room is mightily impressive and its varied contents deliver in spades.

As chairman Steve Morgan sagely remarked, £7 will get you a cinema ticket nowadays, so for a one-off experience the museum doesn't seem such bad value.

Of course if Wolves' history were a film it would contain more twists than The Usual Suspects (some wags would tell you it could be called The Crying Game, or that the current crop's playing style imitates The NeverEnding Story, but just ignore them).

And the ins and out of that rollercoaster journey are explored in excellent detail.

They're also fabulously well presented, chiefly in the form of large gold and black placards which outline the club's history from the 19th century to today using accessible but not - as the club has a tendency to use - patronising language.

Some of the old artefacts on show are wonderful, from the obvious (a shirt from the 1949 FA Cup final), to the rare (an advert for gentlemen to attend the first general meeting of Goldthorn Football Club in 1876) and the downright obscure (a mini microscope presented by German side Carl Zeiss Jena from a Uefa Cup tie in 1971).

Then you've got video footage of the glory days of the 1950s to pore over, or audio of interviews with Stan Cullis to listen to.

"Interactive" is the buzzword around this museum and there is plenty to get your teeth into, particularly the touch-screen boards dotted around the place which Wolves die-hards could dribble over for hours.

In them you can explore past newspaper articles from decades gone by, or delve into pictures of old kits, programmes, pennants, cigarette and trading cards or even tickets.

If all this sounds like it's catered for adults, then there's plenty to keep the kids busy as well.

The games zone in particular, where you can take a penalty against surprisingly realistic cartoon version of Bert Williams, or save a Johnny Hancocks penalty, is a good laugh for the family, as is the interactive (there's that word again) quiz.

Speaking of Hancocks, his size four boots are another highlight of the tour, as is Ron Flowers' World Cup medal from 1966.

And you can't leave without watching a superbly put-together video in the theatre which essentially outlines what it means to be a Wolves fan, with the help of contributions from Sir Jack and Bully.

There are minor quibbles - the penalty games were playing up a bit and the audio was difficult to hear sometimes, but these are teething troubles I'm sure.

After an hour-and-a-half I still hadn't seen everything despite skimming through a few of the displays - it's probably advisable to pick a quiet midweek afternoon to immerse yourself in it, rather than before a match at Molineux.

In summary then, something for all Wolves fans to be proud of and in answer to the original question, yes the first football museum in the Midlands has undoubtedly been worth the wait.

Well done Wolves, you've got this one spot on.

Now how about three points on Saturday?

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Comments for: "Wolves blog: My first look round the new Molineux museum"

lee wolf

Should of been free for the first month! or half price the day after we win at home.

chris h

First question Tim did you pay? Second question is it good value compared to the FA museum in Manchester which is free,also has lots of interactive areas and a good Wolves section ? As far as I am concerned I have been paying via the turnstiles for the last 50 years and it is time the club started thinking about giving something back, rather than charging me to see a few trinkets in a box.Of more concern to the club and to you,should be the club state of the first team,languishing in the depths of second grade football.I usually go or meet up with 6 season ticketholders,tomorrow it looks like I will be the only one going.The disillusionment of fans would make a better article rather than a PR exercise for an unworthy senior management.


chris h - bear in mind that the FA Museum receives £2m per year towards running costs from Manchester City Council. It also runs on the lines of modern museums like the Tate Modern with a restaurant and lots of hiring out facilities, all as part of the one museum package.

chris h

I also visited the FA museum when it was located in Preston's ground ,it was free then as well.I am surprised that Manchester Council forks out so much.Would have thought the running costs were down to the FA. It is well worth going,there is a piece on Wolves victory over Honved,with the headline;'Wolves Champions of the World.',plus some of Stan Cullis' and Billy Wright's medals.


I think the willingness of Manchester City Council to pay that sum was because it was part of their desire to attract as many people as possible to Manchester in order to boost the local economy - visitors spending on other things, etc. Interesting what you say about Honved, etc. I would love to visit, chris, one day perhaps.


Is connors clipboard in there


Typical, unfunny, negative comment mate. No more than I expect to see on here.

Well done Wolves, another piece in the jigsaw towards our rebuilding and restructuring.




well i thought it was funny

Micks Bushy Eyebrows

yeah, me too! get Clipboard's iconic clipboard on show!

and dont forget to stick McCarthys boxing gloves next to it. he always wanted to fight the fans.

ashmore wolves

Ha ha!

Ye Olde South Bank

I'm sure it is an impressive experience (accept my congratulations for having such foresight, Wolves). However, I stand by my previous comments that charging £7 per head is out of order -at least in my opinion. Many key items have been donated or loaned in goodwill, and that has cost our club nothing but a polite 'thank you' in return. The actual cost of bringing the project to reality is directly due to our lucrative, Premier League excursion.

On several occasions in years gone by, I've nipped through the main entrance at Molineux to take a visiting friend to see the glittering array of silverware on display in those impressive glass cases -and not all, it must be said, were supporters of Wolves. However, everybody I've taken were highly impressed and enthralled with the sheer historical significance of everything they had witnessed. The reverence and aura experienced by my visitors was more akin to that to be found when visiting a famous cathedral. You could almost 'touch' the atmosphere. Unsurprising, really, because Wolves were, and are, a very special club. However, such trips cost my visitors nothing. Not one penny. Zilch. Gratis. And that's the difference between Sir Jack Hayward's Wolves and the present-day set-up.

The new museum undoubtedly showcases the club's rich history and achievements in majestic style. It will, most assuredly, highlight nearly every significant person that helped make Wolves great and become such a renowned name -and that's exactly as it should be, of course. How ironic it is, then, that Wolves' glorious, innocent 'past' meets the exploitational 'present' in the form of that contentious £7 admission fee. It's as if financial greed and rampant commercialism (the pervading force so prevalent and destructive in today's game) has to raise its ugly head even where CELEBRATION and TRIBUTE are the order of the day. These are austere times that the average fan is now living in, yet it seems hard-pressed fans can't even bask in their beloved club's memories for free. No, there has to be a price to be paid -and that's sad.

More affluent fans should spare a thought for the disadvantaged; the elderly; the infirm; those who have lost their jobs and therefore their income; those that have been priced out of the game through sheer economic pressure, etc. Many of these will be life-long, loyal fans who, through no fault of their own, are simply unable to afford the £7 entrance fee; a charge which the club casually dismisses as comparable to a "cinema ticket" in its efforts to justify its decision. Yes, £7 may be loose change to some, but it's a whole day's meals to another.

I truly believe Wolves should have thrown open the doors to not only its loyal fanbase, but the whole City, too. Every proud Wulfrunian has a 'share', as I see it, in something that historically, and intrinsically, already belongs to our people. This is our City, our Club and our legacy -not yours, Mr. Morgan. You're a mere caretaker of something much greater than any individual.

At a time when many fans are turning their backs on the club through disillusionment on the pitch (and ineptitude in Molineux's ivory towers), here was your chance to give the spirit of Wolves' history back to the very people who helped create a legend. Who knows, you may have recouped some support from those who felt their pride rekindled. You may have acquired new young fans, too. Instead, as is the way these days with the club that's slowly lost its heart, you categorised it as a commercial investment. That says everything to me.

For a footballing institution that's always been the very fabric of Wolverhampton itself, I find it all so very disappointing. No, you can count me out, Wolves. I think us fans already pay more than enough into the club coffers as it is -I know I have! I'm no more special than any other Wolf and I'd certainly never claim to be. I'm just a middle-aged bloke in his 50's with around 45 years' (mostly paying) support behind me. My views won't reflect those of everyone else -that I know. I just feel so let down by a club that never seems to pass-up any money-making opportunity, even when it's essentially an affair of the heart, such as this.

The question is: I've still got my heart, but has the club? On second thoughts, don't answer, Wolves.....there may be a fee incurred.


fantastic post.

this club is slowly dying with this chairman and ceo.happy to try and get out of a very hard league by using a major part of a dire mad mick squad


I feel great respect for your post - as has usually been the case with other opinions that you have posted. I feel that we probably have much in common. Where this issue is concerned, whilst I would like to wholeheartedly agree with you, I have reservations. If the museum were free, is there not a possibility (sadly, in this day and age) that it could be abused? People popping in and out willy-nilly, hammering away at the technology, etc. I suppose, if I come up front, I'm thinking of the younger element. I think an admission fee acts as a check on people coming in for the wrong reasons. You could have, as in Italy, an arrangement where someone say over 60 or 65 could have free entry by showing some relevant ID. Young people could have a lower more nominal entry fee - and so on (or is that already in place?). The current pricing, for me, is an issue also in that it will only go up in years to come. Had it been priced lower, £4 or £5, it would have been preferable - it's already too close to £10. If you travel in from a distance, you already have your petrol, ticket and food prices so the additional museum fee pushes the cost even higher. So, whilst I can go along with an entry fee for the reasons I gave earlier, I would have hoped that it was lower.

chris h

Solent, I think they have priced it relatively high to maximise short term revenue. They know demand will be high at first and have priced accordingly.When demand drops off they will reduce the price and allow more concessions.They will wrap that up by saying' we are listening to fans concerns'. This is just hard nose commercialism,I have no problem with this if they gave us a successful football team,but they havn't have they,and with tight budget restraints in place it is hard to see any significant improvements in the forseeable future.


Absolutely superb post that says it all. My congratulations on not just your erudition but the compassion in your words.


Great post, I tend to agree with solentwolves some people would abuse it, perhaps it should have been £3,I think a lot of people won't go as a protest about the price, which is a shame.

stales hair brush

Great news for the club and fans...but i wander how many of todays players will be added alongside these greats. Lets start with 3pts on sat C'mon me babbies.


It looks fantastic.

However, £7 enterance into a museum staffed by volunteers?

Can't buy into that Wolves.


Just the same as a cinema ticket Mr Morgan. When I go to the cinema I like to be entertained and see stars. Since you have been at Wolves I have seen the soul being ripped out of our club for financial gain. I know you need to run it as a business but with the £28m in the bank from Jarvis, Fletcher and Kites perhaps you could have let the fans in free.

old museum

Well for those of us who visited the shoe box museum before. Will wonder why its gone from free to £7, i know new items have been added from ex players personal collections.

But i cant see how new additions and flashy light will make it worth the money, as Mr Morgan states its like paying to watch a film s0 90 min film vs 20 min walk around and read info on all our lovely cups pic and old boots and so price should be £1 working on Mr Morgans logic

we can all play wii if we want to kick imaginary ball past a goal keeper, no matter how many coloured lights or pretty painted walls doesnt cover over the cracks enough to make it worth paying to see a few cups etc.

i wonder to man u etc charge for the museum or do they like to just show off there proud history

Celtic JIM

i agree with every word that Ye olde southbank says.I have been watching Wolves since 1966 and have had a seaason ticket since 1978.I went to every home and away game from 1975-1992.I work but regard £7 a lot of money.It might be loose change t some but its still a lot of money to others.

How are you going to encourage the next generation to support Wolves.A parent with 2 or 3 kids might find the cost far too much.This useum shopuld,be for LL wulfrunians, the city of Wolverhampton and any football lover whatever their club to see the great history of one of the original 12 clubs of the league.Please note their was no Man Utd,Liverpool,Arsenal or Chelsea in that league.

Dont forget anyone can suddenly fall on hard times.Please rethink the pricing.

old gold

lee my old son ,dont give up your day job,you will never make it as a commedian.

Gordon Bennett

Well, we have got a stand and we have got a pukka training ground and some posh houses, and a restaurant, a now we have got a museum. All are great I'm sure, but is there not an elephant in the room? The fact that we are at present languishing in the second division, without a team that is capable of getting promotion, and certainly not capable of playing successfully in the premier league. A problem which is self inflicted by poor decision making at every turn, which has not been acknowledged or commented on by the powers that be. Moxey's rallying cry for this year, it could get worse before it gets better. Yep it has.

I think Stale is having to work with what he's got and has a view of what he wants. The big question is whether Morgan will open the wallet and whether Moxey will strangle the life out of any deal by penny pinching.

I would love it if Frimpong came back and we need a big centre forward to play off either Doyle or SEB as they clearly can't play effectively together. I've lost count of corners this year where we haven't had a sniff .I really fear for us if we lose Sako and Doumbia in January because that's where the goals are coming from. So lets hear something about the most important thing - the team, and see 110% effort to strengthen it.


As the cost is being compared to a cinema ticket, does this mean there will be "Orange" Wednesdays?

Whilst I can understand a need for a nominal fee, 7 quid does seem a little over the odds. Maybe it would have been better to offer a "BOGOF" deal or even free entry for the 1st couple of months or even offer free entry with purchase of a full price terraces ticket for matchdays.

The Real Bangkok Wolf

Give it 12 months and know one will bother going in.

The Real Bangkok Wolf

I've just read that Ismail has left on loan to MK Dons.

What the hell is going on?

He's just sighed a 2 1/2 year contract then loan him out?

Why can't he learn his trade in our first team?

Looks like we only gave him a contract so we can get a transfer fee.


Norway Wolf

It gets worse!

Once again Moxey's accountants fanatical desire to reduve the wage bill means that our great hope from the Academy is going elsewhere to learn his trade; whilst we are suffering pathetic foorball from the supposed best players in the team.

I despair for Wolves while Moxey remains in financial control.

Stoke kicked him out because they recognised that he was not a football CEO, however he talked his way into Wolves and he now controls the whole show. He even managed to get the proposed Director of Football quashed! Moxey remains in control of everything that costs money, and profit means more than football glory.

That's the conflict: football glory for the fans like we always had at Wolves, or financial profit for the owner and his CEO.

Bricks and Mortar

History is all we have with these muppets in charge NO AMBITION, thats why you wont get another penny out of me, if we had a new owner i would buy a season ticket straight away also i dont care what anyone says £7 is not good value for money.

Coseley Wolf

Great piece from Ye Olde South Bank. Well thought out and came from the heart. I always thought museums were free but I suppose we are talking about Moxey here aren't we ? I personnally wouldn't mind paying a 'nominal' fee but think £7 as a starting price is a bit over the top. Also I believe that kids and pensioners should be free. Kids these days need to know just how big our club once was before we lose them to the TV Chelsea's and Man Citys of todays game. I started going to the Molineux with my Dad in the late 70's and have seen numerous FA Cup semi finals, a League Cup final victory, Wembley final again in the Sherpa Van Trophy and more recently the Championship Play-Off final in Cardiff. All great memories that can never be taken away from me. I've also witnessed the Chorley defeat, successive relegations to the old fourth division, a stadium half condemned and the 5-1 defeat by 'that lot up the road' in recent times. It doesn't matter how bad it gets you know its in your blood. Wolves will always be part of your make-up. I wouldn't have it any other way. I will be going to the museum and will be taking my Dad with me and whether they like it or not my kids will be coming too !! UTW

Ashmore Wolves

Fully agree with ye old south bank, we as fans have already shelled out to help wolves make the history, now morgan and moxey want us to pay again to view it? It would not be so bad if they had actually helped wolves make some history. Oh sorry, worse ever top flight season!


okay if entry was free would that really make some of the above posters really love the club more? i dont think so. they would find another reason to hate whoever owns/runs the club. just ask chelsea/blackburn fans.

wolves and proud for ever.

Dave Bev

You are right there khs... if everything was free some would find something to moan about... the soup would be too hot or the the beer too cold etc. etc


cheer up peeps, it could be worse. those who are really that fed up with the club should go down the road and support the buggies, you never know, you might have champions league football instead of champo footie. wolves will be back, it's in our history and dna. as for paying 7 quid for the museum, why don't you just treat it as a donation to the club? After all, we pay 40 quid for a shirt and we know they're not worth it. as for moxey and morgan - we will be here after they have gone. UTW


I'm a father of three boys in an average paying job and the price of football these days leaves me livid, especially as a kid and even at 17+ I was getting in for a quid but to be honest I think seven pounds sounds pretty reasonable for a good afternoon out.

North Norwegian Viking

£7 is less what we pay for one beer here in Norway.

Of course this museum should have a fee, but i am agree that kids should go for a lower price, thats smart long term buisness.