Birmingham has a proud tradition when it comes to jewellery.
The Jewellery quarter is, quite rightly, world famous, and the assay mark of the anchor has long been seen as a mark of quality. So it is great news to see this source of local pride getting a further boost with the launch of a new pop-up shop in Birmingham’s Great Western Arcade.
‘Number 22’ is part of the Design Space project, a scheme managed by Birmingham City Council that provides business support and workshop space to emerging jewellers based in the City’s jewellery quarter. This season, 12 up and coming designers are being given the opportunity to both showcase and sell their first collections of jewellery and giftware within the confines of an actual ‘shop’, affording them an invaluable insight into what it is that consumers are looking for when choosing a piece of fine jewellery, either as a gift for others, or a festive treat for themselves.
This is another great opportunity for Birmingham shoppers to find something that little bit different this Christmas. The jewellers utilise a range of styles and materials into their work, from beautiful gemstones gold and silver, to more unusual, unorthodox materials. ‘Number 22’ also offers the customer that unique selling point of being able to meet the designer in person, enabling discussion about bespoke pieces that could be created if you had something very particular in mind for that special person in your life. And with a luxury gift wrapping service also available, you could leave the Number 22 fully prepared for Christmas.
Lana Crabb, one of the designer makers on the Design Space scheme, said: “The Number 22 Shop in the Great Western Arcade is such an exciting opportunity for us as makers to engage shoppers with contemporary, hand-made gifts that are truly unique. I’m really looking forward to delivering a fantastic jewellery-buying experience and helping customers find the perfect present that will enchant the recipient and be treasured way past New Year!”
I love the idea of bringing new talent into the City, and think the Great Western Arcade is a wonderful venue for a project that blends the best of old Birmingham traditions with new Birmingham talent. Number 22 is open from now until 23rd December, and is well worth a visit.
Emma Iannarilli writes the fashion/shopping blog www.fashion-mommy.com.