A forecast big rise in spending by staycationers holidaying in their own country is set to be slewed towards London and south east England, according to a survey.
Overall spending by UK domestic tourists, including shopping, will surge by 25% to more than £108 billion by 2017, the survey from Barclays predicts.
But as much as 16.2% of this total spending will be in London, with 12.9% being in the south east and 12.2% in south west England.
In contrast, just 3% of the total spending is likely to be in north east England and only 5.8% in the West Midlands.
Barclays said the hospitality and leisure sectors will benefit most from the trend towards staycationing, with spending in pubs and restaurants by domestic tourists forecast to rise by 26% to £37 billion as more people dine out.
Hotels and B&B spending is set to increase by 25% to £17 billion, with leisure attractions going up 27% to £15 billion and shopping rising 23% to £15.6 billion.
Mike Saul, head of hospitality and leisure at Barclays, said: "The economy is improving and confidence is certainly growing, and while this will lead to a gradual rise in the number of consumers looking to holiday abroad again, it is unlikely to precipitate a return to the holidaying habits we were seeing prior to the downturn."
He went on: "With domestic tourism set to be big business for the UK's hospitality and retail sectors, those with a clearly targeted strategy are set to benefit."
These are the forecast increases in spending by staycationers, by region, with each region's overall percentage of total spending in 2017:
Region 2013 spending 2017 spending Overall percentage in 2017
London £14.1bn £17.5bn 16.2%
South east England £11.1bn £14.0bn 12.9%
South west England £10.5bn £13.2bn 12.2%
Scotland £10.3bn £13.1bn 12%
North west England £9.5bn £12.1bn 11.2%
East of England £6.3bn £7.6bn 7%
Yorkshire £6.0bn £7.6bn 7%
East Midlands £5.3bn £6.8bn 6.2%
Wales £5.3bn £6.6bn 6.1%
West Midlands £5.0bn £6.3bn 5.8%
North east England £2.7bn £3.3bn 3%
Northern Ireland £374 million £462 million 0.4%