Renting holiday accommodation rather than staying in hotels could be the answer for cash-strapped families this winter.
Holiday rental properties can be up to 64% cheaper for a one-week stay than hotels, according to a survey by TripAdvisor.
Some of the biggest savings in the UK are in Llandudno in Wales, Windermere in the Lake District, and the resort towns of Falmouth, Newquay and Scarborough.
Abroad, the best rental deals, as opposed to hotel stays, are in the Spanish resorts of Marbella and Benalmadena and in Playa de las Americas in Tenerife.
The survey showed that while the average cost of two 3-star hotel rooms for seven nights in Llandudno for the period November 2013 to February 2014 was £1,006, the average cost of a two-bedroom holiday rental was £358 - a saving of 64%.
On a similar basis, a family could save 63% at Windermere and at Falmouth if they rented accommodation, while the saving was 59% at Newquay and 56% at Scarborough.
Other UK destinations where big savings could be made include Weymouth in Devon, Inverness in Scotland, and the cities of Bath, York, Edinburgh and Cardiff.
Families planning to stay in London would actually be slightly better off staying in a hotel, where the week-long average price was £1,513 compared with £1,518 for a holiday rental.
The saving on renting in Marbella was 60%, while Benalmadena and Playa de las Americas savings were both 59%. Other overseas places where it is better to rent include Sorrento in Italy, Benidorm in Spain, Orlando and Kissimmee in Florida, and Marrakech in Morocco.
"Particularly for families and groups taking a longer holiday, holiday rentals can be a great option," said Tripadvisor spokeswoman Laurel Greatrix.
"They're not just economical, but oftentimes they're also more spacious and come with extra amenities, like fireplaces, living rooms, and full-sized kitchens."