Flamboyant Ryanair boss Michael O'Leary is to ease stringent travelling conditions for his passengers.
In a move that some might describe as Mr O'Leary trying to be "no more Mr Nasty guy", the outspoken chief has announced a relaxing of bag restrictions for passengers as well as reduction in baggage charges and an easing of booking conditions.
This and other changes will cover the period up to the end of March 2014, so it remains to be seen if the relaxation of restrictions will carry on into the busy summer 2014 months.
From December 1, Ryanair will allow passengers to take a second small carry-on bag (small ladies' handbag or small airport shopping bag) no bigger than 35cm x 20cm x 20cm, which will allow a bottle of wine or equivalent to be carried;
:: From November 1, customers who book directly on the Ryanair.com website (i.e. not via travel agents or screenscrapers) will be given a 24-hour grace period from the time of their original booking, to correct any minor errors (i.e. spelling, names, routings) made in their original booking;
From November 1, Ryanair will operate "quiet flights", prior to 8am in the morning and after 9pm in the evening. During these quiet flight periods no announcements will be made on board other than required safety announcements. Ryanair will also dim the lights during these quiet flights so that any customers who wish to snooze can comfortably do so;
From December 1, Ryanair's boarding card reissue fee will be cut from £70 to £15 for customers who have already checked in online. Customers who fail to check in online will continue to pay a £70 airport check-in fee;
Critics of Mr O'Leary have deemed his approach to customers cavalier in the extreme. In his frequent media conferences the Ryanair boss has done little to persuade others that he cares deeply about his passengers.
Of late, he has appeared almost conciliatory.
Last month Mr O'Leary apologised to a grieving father whose wife and three children were killed in a suspected arson attack on their home after he was charged 188 euro (£158) to change his booking to get on the earliest flight to Birmingham on the morning of the fire.
Muhammad Taufiq Al Sattar, a neurosurgeon based in Ireland, lost wife Shehnila Taufiq, 47, daughter Zainab, 19, and sons Bilal, 17, and Jamil, 15, in the attack on their Leicester home.