More redundancies on the way at Cadbury
Chocolate maker Cadbury faces a new round of redundancies after its owner announced a consultation has started with office staff.
Jobs are set to go at the chocolate giant's base in Bournville as part of a review by American owners Mondelez International.
Cadbury's parent company has confirmed the consultation period was launched earlier this week and focused on 'simplification and productivity'.
Earlier this year Mondelez announced a £75 million investment in its factories at the historic Bournville base which resulted in 205 staff leaving the business.
Mondelez yesterday confirmed a new consultation period has started. The company chose not to reveal how many roles were affected by the move but reports suggest almost 50 jobs could be lost.
It said the consultation affected office staff rather than those in the manufacturing side of the business.
A statement issued by Mondel?z International said: "Earlier this week, we shared proposals with colleagues on the next stage of Mondelez's ambition to be the world's leading global snacks business.
"These look at how we can enhance the way we work, focused on simplification and productivity.
"We are now entering into a planned consultation period with impacted colleagues.
"Our priority now is to work closely with those colleagues and their representatives."
After Cadbury's former chairman Sir Adrian Cadbury retired, the firm was bought by US food giant Kraft in an £11.5 billion deal in 2010.
It is now part of Mondelez and still has its main UK manufacturing operation at Bournville.
The previous round of redundancies started after Mondelez announced plans for four state-of-the-art lines for making chocolate bars and assortments, such as Heroes and Roses, at Bournville.
The site is the biggest Mondelez factory in the UK and makes popular Cadbury brands including Dairy Milk and Creme Eggs.
