Demand for homes still high, says Persimmon Homes boss

The West Midlands managing director for the UK’s leading housebuilder has welcomed a strong performance from the company in the first six months of the year and says that demand in the region for new property remains high.

The West Midlands managing director for the UK’s leading housebuilder has welcomed a strong performance from the company in the first six months of the year and says that demand in the region for new property remains high.

Steven Hird, managing director of Persimmon Homes West Midlands, said the company has made an excellent start to 2012 with underlying profit for the group before tax up 65 per cent on last year at £98.7 million and legal completions in the UK up six per cent to 4,712.

“The start to the year has been extremely promising, with weekly private sales reservations up 18 per cent.

“We are working hard to deliver new homes to people in the region, whether this is private housing through our brands Persimmon Homes and Charles Church or affordable homes through Westbury Partnerships,” said Mr Hird.

“In the coming weeks and months we will open new developments in Edgbaston, Great Barr and Sheldon and have already welcomed hundreds of visitors to our new show homes at Abbot’s Field in Bilston, Wenlock Rise in Bridgnorth, Coppice Grove, Telford, and at Akron Gate, the iconic former Goodyear site in Wolverhampton.

“Although the UK housing market remains constrained by the reduced availability of mortgage credit, we are confident that schemes like the Government-backed five per cent deposit mortgage product NewBuy, now with new lower rates, should help affordability for our local house buyers,” added Mr Hird.