Communications giant BT is to create 1,600 engineering jobs amid moves to improve customer service and install lines and fix faults more quickly.
The firm's Openreach business said it expected a significant number of the new jobs to be filled by ex-servicemen and women.
The company stressed it was keen to take on more women engineers.
Openreach chief executive Joe Garner said: "Millions of customers depend on broadband and they rely on us to keep them connected, whatever the weather. Our engineers do an incredible job.
"They have been rolling out fibre broadband faster than anywhere else in the world, and at the same time completing hundreds of thousands of jobs each week to keep people connected throughout the UK - an amazing achievement.
"These new recruits will be a welcome boost to that effort, joining an already world class team. We want to attract the best in the country to a career in engineering.
"We are also keen to recruit women - as I'm keen to dispel the myth that being an engineer is an exclusively male vocation.
"In fact we have many successful women engineers and it is my personal belief that recruiting more will also help our customer service agenda."
Prime Minister David Cameron said: "Supporting business, creating jobs and providing a better future for hardworking people is a crucial part of our long-term economic plan.
"So I am delighted that BT is launching this major recruitment drive for 1,600 engineers across the UK, providing financial security for families and delivering a world class infrastructure for Britain."
Openreach has recruited more than 1,600 former servicemen and women over the past three years.